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Archive for the ‘Daily Reads’ Category

• First Augmented Reality App Lands in App Store–Will Apple Let It Stay? | Technomix | Fast Company
  We recently described a lot of ways augmented reality (AR) is going to appear on a mobile device near you soon. But now it's here: The first "real" iPhone AR app has gone live in the iTunes App Store. It's specifically for Parisians. But it's arrived earlier than expected–weeks before Apple said it would be allowed.
  (tags: ar augmented-reality iphone apple)

• Hulu Has More Viewers Than Time Warner Cable
  Hulu's reach as a video platform keeps growing, now reaching more video viewers than the second biggest U.S. cable company.
  (tags: hulu video online-video cable television trends)

• DK New Media Publishes New E-Book on Search Engine Optimization and Business Blogging
  25 Steps to Success: Search Engine Optimization and Business Blogging, released this week (www.bloggingforseo.com, limited offer of $9.99), helps businesses utilize blogging as a search and inbound marketing strategy.
  (tags: social-media search seo search-engine-marketing search-engine-optimization engine blogging business-blogging corporate-blogging optimization search-engine-optimisation optimisation)

• Newstex Content Syndication, Online Syndication, Blog Syndication, Video Syndication
  With Newstex, you get the next level of syndicated content — full-text blog feeds, enhanced videos, news, Twitter Feeds and more.
  (tags: syndication content blogs)

• The Open Campaign Webtrends Digital Marketing Campaign
  This campaign is about Open Exchange – of information, ideas and numbers. We're going behind the scenes of an actual marketing campaign to show in real time how these elements come together to generate profound customer insight and digital marketing success.
  (tags: open-exchange webtrends social-media information analytics marketing)

• The "Hype Cycle" of Technology
  The “Hype Cycle” illustrates the growth, maturity and adoption of technologies—but most of all, it looks at how much hype and media coverage these topics get.
  (tags: hype technology software gartner)

• SMS Marketing – Direct Route to Consumer Engagement | Local Mobile Search
  Roughly 3.5 billion text messages are sent every day in the U.S., yet text messaging is often neglected in discussions of mobile marketing. However, SMS is the most versatile mobile marketing vehicle and the only one that transcends mobile platform and handset type.
  (tags: sms event local marketing mobile-marketing)

• FriendFeed Blog
  We are happy to announce that Facebook has acquired FriendFeed. As my mom explained to me, when two companies love each other very much, they form a structured investment vehicle…
  (tags: socialnetworking socialmedia friendfeed social)
• Social Media — Content Before Engagement | Working with Agencies
  It seems like every time I meet with an agency, they bring along their social media experts. I’m not exactly sure what makes someone a social media expert. Perhaps it is someone who knows how to amass a lot of Facebook friends or how to put a lot of torque into their Twitter wrench.
  (tags: brand socialmedia social-media-expert)

• The Imperative of Analytics
  Gut instincts may be fine when making one's picks in the weekend football pool, but a recent survey indicates that more and more business executives plan to use analytics to help them with future corporate decisions.
  (tags: analytics decision-making leadership business)

• Dear American Airlines | Dustin Curtis
  From Dave Morse – a beautiful illustration of how usability can be destroyed in an enterprise. I hope Dustin takes on the American Airlines emails next!
  (tags: americanairlines ux design webdesign travel usability redesign)