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Archive for the ‘Greatest Hits’ Category

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all the details and what this could mean for you.

Tracking your PPC clicks is only one step in the process; there are plenty of other metrics to consider, including conversions. To really gauge your campaign performance look at the data from many sources, including your website analytics.

Yahoo! has added new options and reports for the Yahoo! Network to help optimize your campaign. Amber has reviewed the new features and why you need to check them out for yourself.

There are many reasons to outsource your PPC program, but if you have experts on-staff with website knowledge and experience you may want to think again. Check out the list of benefits to keeping your PPC program in-house.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips.

Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality scores and get the results you want.

Google website optimizer can help test your landing page and we have come up with a list of elements you should consider before even using website optimizer. Make sure you follow the right steps for success by putting together a strategy, including what you want to achieve, so you get the most out of your tests.

We took the ongoing debate head-on and put together our thoughts on PPC versus SEO, and which is the right answer. While SEO can’t completely be ignored, there are benefits a PPC campaign can provide that should not be overlooked.

Everyone has New Year’s resolutions and hopefully you have a few PPC resolutions on your list in addition loosing weight and eating healthier. The New Year has rolled in so if you haven’t revisited your PPC campaign lately, use our 5 PPC Resolutions to get you started.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy!

Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit your paid search success by neglecting to test improvements to your landing pages…Joe will show you how to get started!

The competitive landscape in PPC got a little more interesting last month as Google introduced Comparison Ads- Carrie discusses how the system will work, as well as a few questions that it brings up for different types of PPC advertisers.

You’re already using- I hope you’re already using- the search query reports you can pull in AdWords to eliminate unqualified traffic from being presented with your ads, but you can do it now in adCenter, too- Amber explains how to get adCenter search query data, and what you can do with it!

A million-dollar question: what keeps someone from clicking on your PPC ad? Joe knows we want to know, and explains the process of determining where your ads are going wrong or right to create a solid ad text strategy.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding negative keywords (am I going to exclude relevant queries?!) things can get sticky. Carrie will help you implement negative keywords into your Yahoo accounts fearlessly.

Joe reviewed the new WordStream keyword tool- we can always use more tools to expand our keyword research horizons, and this one is handy- and free!

Do you know about Google Place Pages? If you’re not leveraging your ability to use local business ads, check into this option Amber explains- you’ve likely used Google local search results and Google maps, and your potential customers probably do too.

We all found that view-through column in our AdWords accounts: but do you know what the data means? It can be useful- not for everyone, but for advertisers using AdSense or display ads on content. Amber helps explain what it means!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Amber’s post titled, 5 Tips on Passing the Google Adwords Qualified Professional Exam was our top post in September. She discusses utilizing the learning center, knowing Google Adwords ad text policies, using real world scenarios, knowing how to calculate ROI, and just knowing where things are located in the Adwords interface.
• Joe came in second with his post on the 5 “Hidden” Things that May Be Hurting Your PPC Account. He mentioned that neglected ad text split tests, hidden under performing keywords, irrelevant search queries, and poor converting sites on the content network as things to look out for.
• In third place was Carrie’s post on the 4 Pitfalls of Dynamic Keyword Insertion (DKI). The pitfalls discussed were entering the DKI code incorrectly, misspellings in ad text, using DKI for broad match keywords, and the creation of generic ads.
• The number four spot goes to Amber with her post about adding testimonials to your PPC ads and how it can help increase click-through rates. She gives tips for your ad display settings, tips for testing different messaging and more!
• The final Greatest Hit for September was Carrie’s post titled Praise and Caution for the AdWords Opportunities Tab. This new feature is designed to help advertisers find more cost-effective traffic in their pay-per-click accounts. Carrie felt that, overall, it was pretty effective, but she does go into detail about some things you should be cautious of when using it.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Coming in the number one spot is Carrie’s post highlighting the top 10 reasons why your ads aren’t showing in Google. Check out this insightful post if you have been having this issue in Google.
• Are you looking for a great PPC firm to manage your accounts for you? If so, check out Amber’s post that showcases 10 questions you should ask a potential new PPC management firm.
• Joe suggests kicking off your PPC campaigns performance with a bang! Use these 5 PPC tasks to help start your month off right!
• Promoting a national campaign? If so, you might have asked yourself, “How do you geo target a national PPC campaign?” Carrie’s post answers this post in more detail!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Coming in at the #1 spot is Amber’s post listing 10 easy ways to optimize your PPC landing pages and increase your conversions. She discusses calls to action, minimizing your navigation, and the ever sinister “fold” just to name a few.
• Don’t get cheap on us now! Amber discusses the importance of being wary of your low bids and low budgets. If set too low, this could be the very thing that keeps your ads from showing on Google.
• Are your quality scores suffering? This post focuses on the importance of quality score and how you can improve it with a few ad text changes. Amber delivers an easy, sure fire process for analyzing and testing which ads are winners and which ones to kick to the curb!
• Many advertisers/organizations want to restructure their accounts in AdWords to be more targeted and focused. We think this is great, but move them intelligently! Joe explains how moving your keywords and ads around can effect your quality score in Google AdWords.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• If you’re not using competitive keyword research tools to learn about your competitors’ keywords, you may be missing out on opportunities to expand or further specialize your own keyword list & search engine strategies- and on profit in the process.
• Naturally Bing was big news in June- Andrew describes what, exactly, it may mean for PPC advertisers and how we can ensure that we’re monitoring and managing our accounts correctly in response.
• As Joe says, your keyword list drives your PPC campaign. Those little words determine how many people see your ads! As such of course you need a whole lot of relevant, targeted keywords- and how to discover them? Tools like Google’s Wonder Wheel and the Related Search option can help you find relevant keyword variations you’d never think of on your own.
• A lot of people were perplexed by AdWords’ new conversion tracking metrics- one-per-click, many-per click, what? Joe explains (with examples!) what each means, and how you should be considering each for the purposes of understanding your PPC account’s conversion statistics.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.