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Archive for the ‘Greatest Hits’ Category

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Jen holds the honor for writing our most trafficked blog in the month of August. In her post, Jen tells you everything you need to know about the Google Adwords Segment tab. This handy feature in the Adwords interface gives you a multitude of reports for managing your accounts efficiently. Take some time to mine through the data within the Segment tab and be assured that you will discover even the finest details of your account performance.

Have you had the opportunity to explore the recently released Experiments setting from Google? If not, Erin has a rundown of her experiences with the new Adwords tool and even shares some of her results over the past month. This tool makes A/B split testing a breeze and after reading Erin’s list of pros and cons, you’ll be ready to make smart, tested adjustments to your account in no time.

Ad text testing is complicated, time-consuming, and some might even say painful. Lucky for you, Jessica is here to … well, to agree with you. Have no fear though, she brings tips, tools, and experience to guide you through the nightmares of ad text testing.

With the upcoming Bing/Yahoo merger, Amy kindly delivers a Bing tip to help with your transition. Specifically, Amy covers all the details of Bing dynamic ads. Dynamic insertion is a great strategy to boost account performance as you can deliver many highly targeted ads to customers while only drafting one ad text. Take Amy’s lead and start preparing for the Search Alliance today!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Erin’s guide on landing page best practices drew in the most visitors for the month of July. Erin reminds us that the landing page is the first visual introduction of your brand to the customer. Thus, it is vitally important to not only optimize your landing pages for success, but to also understand how a user sees and interacts with the page. Make sure not to miss her blog providing a number of valuable tips on what a user expects to see post-click.

Second in total visitors this month was Jessica’s piece on how to find a great PPC team. Jessica knows what it takes to be a good PPC account manager, and she’s here to walk you through the personality characteristics of the best PPC professionals. Mostly, being good in the game of PPC requires a balance of technical skills and sales & marketing skills, but this post goes even further and breaks down the qualities every PPC professional needs to have to be successful. Whether you are thinking about entering the PPC field or hiring some new search marketing employees, you shouldn’t miss this post.

Third up is one of the freshest faces on the PPCHero blog. In her debut post, Amy delivers detailed overviews on seven of the top third tier search engines. Here at Hanapin, we are always looking for opportunities to expand our PPC accounts into third tier networks. These lesser-known search engines can perform successfully and often provide a lower cost per click, plus a niche user market. Lucky for us, Amy charts the unknown territory and provides a wealth of knowledge in her guide on search engine expansion.

Our final most popular post from the month of July happens to be one from me. In this post, I help our readers with their PPC summer strategies and note ways to tap into the summer psyche of consumers. Summer will be over before we know it, so make sure to utilize these tips before the leaves start falling!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

This month’s top post goes to Erin and her how-to guide on Google AdWords settings. All the Google settings can be a little overwhelming at first, but the benefits of putting together the right combination of settings is well worth the time. The key to finding a successful combination is through testing and exploration. If all works accordingly, you will see additional clicks and conversions in no time.

Since we aren’t lucky enough to have unlimited budgets, Jen walked us through 10 tactics to utilize when projected over monthly budget. Nobody likes to close in on the end of a month and realize they are going to be forced to pause their account due to budget concerns. Jen suggests small, but frequent budget management throughout the month can help you stay on top of your spend.

In our next greatest hits post for the month of June, Google AdWords released a new tool into beta testing and Erin comes through with the inside scoop. The initiative is called AdWords Campaign Experiments (ACE for short), and the new feature helps account managers monitor and control tests that they are running within an account. Erin provides a guide to the new beta tool and gives her insights on how to best utilize Google’s latest feature.

Finally, in the month of June, Jessica taught us how to avoid the “banana peels” in Google’s Content Network and increase our overall visibility and relevancy. This informative post outlines tips for managing your content placements, ad groups, and keywords. Managing your content network can be a complex task, but in the long run, it will help to lower your CPL and ultimately make your content campaigns more profitable.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

In our most popular May 2010 post, Amber takes the time to bust 36 myths of PPC. Don’t worry too much if you are falling victim to one of these fateful PPC fallacies, we give a little advice along the way to get you back on the right track.

Google Search Funnels not only reveals a much more accurate description of your customers, but also highlights the most efficient elements in your PPC campaigns. However, are you feeling a little overwhelmed by all the report data? No worries, Jen is here to help you sort out the intricate layers of Search Funnel reports.

Don’t forget that there are deals available on the second and third tier search networks. Even for highly competitive keywords, second and third tier search engines can provide very low CPC. While your conversion rate will be lower, the inexpensive CPC will balance out the risk involved.

Google Analytics and other PPC tracking programs provide a wealth of information at your disposal. Erin advises to not wait until it is too late and suggests being proactive with your PPC campaigns. Make small changes early rather than later and use the data trends to identify PPC opportunities for expansion.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Planning on taking the Google Advertising Fundamentals Exam in the near future? Before you take it, check out these tips for passing the Google exam with flying colors.

Google Trends is a great (and free!) tool to help you understand what people are searching for but it can also be used to help improve your PPC campaign. This case study explores the Google Trends tool explaining where to look and how to use it to optimize your campaigns.

Learn how to build custom tracking URLs to track your Yahoo! PPC Campaign in Google Analytics. Follow these step-by-step instructions to make sure you have your tracking set up correctly from the start.

Managing bids at the keyword level is important, although it can be overwhelming. Jessica has put together tips for handing a large amount of keyword bids changes at once to help you be more effective and efficient.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Planning on taking the Google Advertising Fundamentals Exam in the near future? Before you take it, check out these tips for passing the Google exam with flying colors.

Google Trends is a great (and free!) tool to help you understand what people are searching for but it can also be used to help improve your PPC campaign. This case study explores the Google Trends tool explaining where to look and how to use it to optimize your campaigns.

Learn how to build custom tracking URLs to track your Yahoo! PPC Campaign in Google Analytics. Follow these step-by-step instructions to make sure you have your tracking set up correctly from the start.

Managing bids at the keyword level is important, although it can be overwhelming. Jessica has put together tips for handing a large amount of keyword bids changes at once to help you be more effective and efficient.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

If you haven’t taken the leap yet, it might be time to start testing mobile ads within your marketing mix. Jen walks you through the process of how to set up PPC campaigns for Smartphones and WAP phones.

Geotargeting can be extremely useful for small and large businesses alike. Jessica shares a great PPC tool discovery that can help you map out leads and make the geotargeting process just a bit easier.

Image ads are a great way to engage consumers and potentially drive more conversions. Jen provides some tips and tricks to help you successfully set up and manage image ad campaigns.

You can discover some star performers amongst paused keywords in your accounts. Jessica suggests digging into your accounts regularly to conduct a comparative past vs. present performance analysis. You just might find some hidden gems!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all the details and what this could mean for you.

Tracking your PPC clicks is only one step in the process; there are plenty of other metrics to consider, including conversions. To really gauge your campaign performance look at the data from many sources, including your website analytics.

Yahoo! has added new options and reports for the Yahoo! Network to help optimize your campaign. Amber has reviewed the new features and why you need to check them out for yourself.

There are many reasons to outsource your PPC program, but if you have experts on-staff with website knowledge and experience you may want to think again. Check out the list of benefits to keeping your PPC program in-house.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips.

Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality scores and get the results you want.

Google website optimizer can help test your landing page and we have come up with a list of elements you should consider before even using website optimizer. Make sure you follow the right steps for success by putting together a strategy, including what you want to achieve, so you get the most out of your tests.

We took the ongoing debate head-on and put together our thoughts on PPC versus SEO, and which is the right answer. While SEO can’t completely be ignored, there are benefits a PPC campaign can provide that should not be overlooked.

Everyone has New Year’s resolutions and hopefully you have a few PPC resolutions on your list in addition loosing weight and eating healthier. The New Year has rolled in so if you haven’t revisited your PPC campaign lately, use our 5 PPC Resolutions to get you started.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy!

Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit your paid search success by neglecting to test improvements to your landing pages…Joe will show you how to get started!

The competitive landscape in PPC got a little more interesting last month as Google introduced Comparison Ads- Carrie discusses how the system will work, as well as a few questions that it brings up for different types of PPC advertisers.

You’re already using- I hope you’re already using- the search query reports you can pull in AdWords to eliminate unqualified traffic from being presented with your ads, but you can do it now in adCenter, too- Amber explains how to get adCenter search query data, and what you can do with it!

A million-dollar question: what keeps someone from clicking on your PPC ad? Joe knows we want to know, and explains the process of determining where your ads are going wrong or right to create a solid ad text strategy.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.