How to set up wordpress

Archive for the ‘Tools’ Category

The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position.

The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords. The goal of this phase is to get a sense of which keywords have potential. The final, and ongoing phase is optimizing the campaign, which includes: trimming the unprofitable keywords, expanding the profitable ones, adjusting ad-copy and keyword bids until you find a profitable combination.

Once you’ve found your profitable keywords you need to guard them like a hawk, because they don’t come easy.

To build a successful PPC campaign, you need to have a “marathon” mindset, instead of a “sprint” mindset. It is an ongoing loop of: analyze-adapt-get results-analyze-adapt-get results. This process is certainly much easier if you have the right tools in your tool kit. At iSpionage we have designed a unique tool that helps you with this process. Our tool kit contains:

1. Keyword & Domain Research
2. Keyword Monitoring
3. PPC Campaign Builder

1: Keyword & Domain Research Module

Using iSpionage Keyword & Domain Research, you can leverage your top competitors’ keyword research and campaign optimization efforts.

With just one click, you can learn which keywords your competitors use. With that same click, you will receive access to all of your competitors’ keywords, as well as estimates of the keyword search traffic, ads, ad positioning, and CPC data.

Below is a screen shot of what you get when you enter the domain “Godaddy.com” in the search bar.

With the advertiser summary, you will get:

• An estimate of their PPC budget
• # of clicks per month
• Google & Yahoo PPC keywords
• Working ad-copy associated with each keyword

Here is a screen shot of the advertiser’s ad copy history with first seen and last seen dates. This information lets you see which ad copy was effective for which keyword.

If you are interested in generating more keywords for your campaign, you can just type in a keyword and iSpionage will give you the top competitors in both Google and Yahoo.

Additionally, you will also get a list of strongly related keywords that you can further expand upon.

Screen shot of keyword results: web hosting

The nice thing about iSponage’s keyword research tool, is that you have access to data from Google as well as Yahoo.

To have an optimal PPC campaign, you should understand the competitive environment. This tool can be used to analyze competitors’ keyword-ad copy-landing page strategy, so you can out-strategize the competition.

2: Keyword Monitor

Whether you are entering a new market, or you want to monitor certain keyword groups like your profitable keywords, you will find the Keyword Monitor from iSponage to be your best friend.

With Keyword Monitor you will learn:

• Who are your top competitors are in each keyword group.

• The impression share that goes to your website, and your competitors’ websites. Which you can use to measure your ad coverage compared to the other advertisers.
  

• Competitors’ ad copy tests and results.

• 

You can also set email alerts so that you are notified when your competitors change ad copy, add more keywords, or when a new competitor arrives on the scene.

Keyword Monitor allows you to zoom into other advertisers’ PPC campaigns, allowing you to analyze: how they structure their ad groups, ad copy history, ad positioning, landing pages, etc.

With this intelligence you put your business into position to grab the market from your competitors.

3: PPC Campaign Builder

The PPC campaign builder helps the user create a PPC campaign, starting by generating keywords, continuing to creating keyword groups and writing ad-copies, and ultimately finishing with launching campaigns onto Google, Yahoo, and Bing in a quick and effective fashion.

Start by typing in your base keyword and let the tool generate the list of related keywords. Your next step will be to select those keywords you want to focus on (like in the previous steps, average search volume and advertisers’ competition will help you to choose).

Clean Up Keyword Lists

You can now go to the “Keyword Clean Up” tab to sort and clean up the list:

• Sort the list & Remove duplicates
• Keep / Remove lines containing any specified word
• Remove the specified characters (e.g. @$#/%^&*~_=+)

Group the Keywords

Start by giving a name to your campaign for further reference. Then, provide the grouping criteria:

• Create a group by base word (Keep lines containing this word); AND / OR
• Create a group by excluding some words from the list AND / OR
• Create a group based on the number of words in a phrase (Keep lines with the number of keywords).

Don’t forget to give each group a name (I suggest giving each a descriptive name based on the grouping criteria: e.g. “3-word”, “no-stop words”, etc):

Build PPC Campaign

When you are done grouping your keywords, you can go to the “Campaign Builder” tab to create your PPC campaign:

First, set up ad group pricing:

Then, go to the “Ad Setup,” where you will write and create your ad details (each ad headline, text and destination URL). You can also populate the same ads to your other ad groups and make minor edits to differentiate them. These are all nice features and designed to help the user save time when creating PPC campaigns.

Once you are done, generate the output and you can upload it to Google, Yahoo or Bing directly.

This module streamlines all aspects of your PPC campaign building process, from keyword research, grouping and ad copy writing for all 3 search engines. What used to take hours, or even days, now can be done in just a few minutes.

iSpionage is a useful tool for search marketers looking to get competitive intelligence data to improve or optimize their campaigns. It will also shorten the time it takes to create campaigns, especially for keyword research and launching campaigns in the three major search engines.

By using it you, can spend more time developing a better PPC strategy that will save money and time, and increase ROI of your PPC campaigns. Anyone who is serious about PPC advertising needs to check out this tool.

Click here to learn more about iSpionage Keyword Research tool

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

Wouldn’t it be great to know what keywords your competitors are using with just one click? What if with that same click you could also find estimated traffic and ad positioning or even see a list of your direct competitors?

If you aspire to optimize your site without spending a lot of money and time, SEMRush.com is the first and steady step to your success.

Developed by the creators of SEOquake FireFox extension and SEOdigger tool, SEMRush allows you to check the rankings of a website in Google and compare to your competitors. Using a database with 35 million of the most popular keywords, SEMRush is the fastest and easiest way to reach the best results. The database spans across more than 13 million domains to analyze Google search results and shows related keywords for any domain that ranks high enough to be in the top 20 search or AdWords results.

Digging a little deeper we can find:

• list of Google keywords for any site

• list of AdWords keywords for any site

• list of your competitors in organic and paid Google search results

• estimated SE and AdWords traffic for any domain

• hidden related (and low-cost) keywords to optimize your AdWords campaign

Start by typing in any domain and you can find those sites that are directly competing with it for search engine traffic on the organic side and the Adwords side of the equation.

Competitors in organic search

Competitors in AdWords.

SEMRush also shows an overview of AdWords texts for each domain.

Click on «Common Keywords» next to the domain-competitor you are interested in and you will receive the report on common keywords for the both domains compared in Organic search as well as in AdWords.

Besides these reports SEMRush.com also gives information on:

• Potential ads/traffic buyers – sites that buy AdWords through domain organic keywords.

• Potential ads/traffic sellers – sites ranked in the top 20 in the Google organic search through keywords common with domain advertising in AdWords.

You can just type in a keyword and SEMRush will take that keyword, give you the top competitors in both the organic Google results and Adwords. You can push this data further and also get a list of thousands of related keywords or do research on the top ranking domains or urls.

The service updates its data once a month, the price starts at $19.95 a month with a 33% discount for paying 6 months in advance. You can also test SEMRush with their FREE limited two weeks trial and later on upgrade to the license version. To use this trial just enter this promo code P862-07F2-0WKF-G3W2 in appropriate field while your registration.

When used properly, all of this gained information could easily increase your site position – it certainly makes keyword research much easier! Get more traffic and save money with SEMRush.com.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I’m going to explore the new Free Keyword Tool from WordStream. Overall, the tool is quite easy to use. Even upon your arrival to the site, your greeted with straightforward, uncomplicated instructions and user interface. As you can see, all you need to do to get started is insert a keyword. Pretty simple.

The next step in the keyword research process is also easy to navigate. There are three columns to look for in this screen shot below. First, you can add additional keywords on the upper left side within the “List Keywords” box. This way, you can add different terms to your initial list. On the bottom are the results of your keyword search. The free tool provides the top 100 matches. These matches can be sorted by relative volume. Also, on the upper right, you can add ‘related keywords’ to your results as well. The related field is useful because these can be different keyword groups or categories that you can explore outside of your original keyword scope.

You can email the list when you’re done. Before you email your keyword list, you should spend time refining your list by removing irrelevant terms as well as adding and exploring the related terms. When you choose to email the list, it will be sent to you via linked Zip file. Pretty easy to use and understand.

Also, you’ll notice the gray box on the bottom left side of the screen that reads, “Click to copy keywords.” This is also a helpful way to snag your keywords. This button will automatically copy the keywords within your results. Be mindful, when you click the button, nothing visible actually happens. I was a slightly confused as at first. So, I clicked the button and nothing happened. However, I clicked again (nothing happened) and I opened Excel and hit the paste function – and there are my keywords! Very handy but don’t get confused.

And that’s how the tool works. There is one feature/section that doesn’t appear to function properly – or at least I couldn’t get it to work. On the site you can create free keyword tool account. I filled out the form to open an account; received the account activation email; I clicked on the “click here to activate your free account” link – but I was redirected to the site with no other instructions. I clicked on the link in the email as well as pasted in the URL but nothing happened. So, either the free account set up wasn’t working when I tried (it may be fixed by the time you read this), or I did something wrong. But you don’t have to create a free account to utilize the keyword tool so don’t let this stop you from using it!

When conducting keyword research, you should give the WordStream tool a try. It’s easy to use, it provides pretty good results, and it’s free. And no, I wasn’t paid to say this. Good job guys, and thanks for building a free quality PPC tool.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.