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Posts Tagged ‘Bloomington Indiana’

Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we’re looking for talented folks who love search engine marketing. Applications are due Sunday, March 21, 2010 at 8 pm – so get started on that cover letter!

The ideal candidate…

• loves the Internet;
• obsessively makes to do lists;
• possesses a “whatever it takes” attitude;
• feels comfortable talking to a CEO or Joe the plumber; and
• is eager and willing to tackle new experiences and situations.

Hanapin is an award-winning and fast-growing Internet marketing company, located in Bloomington, Indiana – we’re also the folks that bring you PPC Hero & SEO Boy. We have an open position for a Search Marketing Specialist, who will work with clients on both search engine optimization and pay per click advertising. We have a comprehensive and intensive 12-week training program to get you up to speed on how we manage search marketing and meet the needs of our clients.

JOB DESCRIPTION

• Account Management - You’ll work with 5-10 clients on SEO and/or PPC. Some are short-term consulting arrangements, while a vast majority are long-term engagements. You’ll be responsible for communicating with clients via email, phone, and/or in-person.
• Tracking and Goal Setting – You’ll work with your clients to establish goals and to implement tracking for those goals, which can vary greatly in nature: rankings, traffic, leads, sales, and/or revenue.
• Research, Analysis, and Problem Solving – You’ll get your hands dirty with website audits, competitive research, keyword research, analysis of web analytics, and much more. Additionally, you’ll research best practice strategies for both SEO and PPC and implement the best tactics to help your clients achieve their goals.
• Blogging – 25,000 people each month read Hanapin’s blogs. After 6-12 months, you’ll write for both SEO Boy (www.seoboy.com) and PPC Hero (www.ppchero.com), our blogs that cover the search engine marketing industry.
• Marketing and Publicity – All Hanapin employees help grow the company through writing articles for the blogs, making content updates to our corporate website, writing proposals, speaking at conferences and seminars, networking and referring new clients, et. al.

REQUIREMENTS AND QUALIFICATIONS

• Ability to work on site at our Bloomington offices
• Ability to put in extra time at nights and on weekends
• Minimum of 1-2 years experience in any of these fields:
  • SEO and/or PPC, either in-house or at an agency;
  • As an account manager at a traditional advertising agency;
  • As an in-house marketing manager;
  • Or any web-related field (examples include, but aren’t limited to, blogging, email marketing, social media, web analytics, and web development)
• Eagerly willing to tackle unfamiliar problems and research “best practice” solutions
• Innate sense of urgency to complete projects quickly yet thoroughly
• Ability to prioritize tasks and focus on the vital few instead of the trivial many
• Keen critical thinking skills and problem solving abilities
• Excellent oral and written communication skills and demonstrated ability to “think on your feet”
• Can easily toggle between working independently and with others

COMPENSATION AND BENEFITS

• Competitive annual salary, paid every two weeks via direct deposit
• Paid time off for vacation and holidays
• Summer hours (office closes at 3 pm on Fridays during June, July, and August)
• Simple IRA
• Health, life, vision, and dental insurance
• Additional benefits such as tuition reimbursement and adoption assistance
• Use of company laptop plus a second monitor
• Casual dress
• 1 on 1 review with the President and CEO at 30/60/90/180 days and annually thereafter
• Opportunity for raises every 12 months

HOW TO APPLY

1. Send an email to pat.east@hanapinmarketing.com.
2. As the body of your email, include a cover letter, which includes:
   1. A short but sweet bio/intro;
   2. A blog (personal or work related) you read regularly and why;
   3. Why this job position and why Hanapin interests you;
   4. Where you learned about the job opening;
   5. If you’ve applied for a position here more than three months ago, please denote that and also include two examples of areas you’ve improved in or skills you’ve acquired — since the last time you applied — that would make you more valuable to our organization.
3. Attach your resume as a PDF.
4. Apply no later than 8 pm (EST) on Sunday, March 21, 2010. No phone calls or walk-ins, please.

HOW THE APPLICATION PROCESS WORKS

1. Within 24-48 hours of submitting your application, we’ll notify you if you’ve made it to the first round.
2. Due to the number of anticipated applications, we cannot respond to everyone who applies.
3. If you are selected for the first round, for all subsequent rounds, you’ll be notified via email if you do or don’t move on.
4. There are four rounds to our interview process: written questions/answers via email, a telephone interview with two team members, a reception and information session, and a one-on-one interview with the President and CEO.
5. While we will accept applications until 8 pm (EST) on Sunday, March 21, 2010, we’ll begin the first round as soon as we begin receiving applications.

FIVE REASONS TO WORK FOR HANAPIN MARKETING

1. Culture. You want to work for a firm that has a friendly, results-oriented culture. Our people are intelligent, dynamic, and fun. We support one another, and we are invested in the success of our staff and clients. We are receptive to new ideas, and we encourage and value input from our staff.
2. Knowledge. You want to work for a company that emphasizes training and on-going learning within the SEM field. We invest significant time and resources into training our staff and promoting their professional development. Our CEO is an adjunct professor at Indiana University, teaching one of the nation’s few courses on search engine marketing. Our employees routinely speak at Internet marketing conferences, such as Get Your MBO and Blog Indiana. Additionally, more than 25,000 people each month read our blogs on SEO and PPC to gain insight into SEM.
3. Trust. You want to work for a firm that is trusted by successful companies to meet their SEM needs. Hanapin boasts over 80 clients nationally. Our clients include three Inc 500 winners, two Fortune 500 companies, and significant brands such as Author Solutions, Cook Medical, and French Lick Resort and Casino. Some of our clients have even started new divisions because they knew we could support their search marketing efforts.
4. Growth. You want to work for a financially stable company that’s growing quickly, but intelligently. Hanapin was founded six years ago, has been profitable since our inception, carries zero debt, and has grown revenues no less than 50% each year.
5. Leadership. You want to work for a company that is a respected authority in SEM. Business experts have recognized Hanapin’s leadership. We won the 2007 Fuse award for Innovative Business of the Year, sponsored by the Small Business Development Center and inVenture. We were also a finalist for the 2008 BKD Indiana Excellence Awards, one of only five companies in the service category. In 2009, we were one of nineteen companies chosen by the Indiana Economic Development Corporation and SBDC for their first economic entrepreneurship award.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

This week I got to spend time with the team at Sproutbox, an amazing technology incubator in Bloomington, Indiana. Sproutbox was founded by some elite developers who decided what they loved and what they were good at was taking an idea and bringing it to market as a solution. They do just that for equity in the projects they decide to take to market.

I attended today as a finalist for their next Sprout… the project they decide to bring to market next. What an incredible opportunity and event – with attendees and judges from all over the world. In upcoming weeks, I’ll be covering many of the startups of Sproutbox… most have to deal with technology and some directly with marketing.

One of the successes of Sproutbox is CheddarGetter. Although I’m not a huge fan of the brand (sorry Sproutbox ), the product is top-notch. CheddarGetter allows businesses with a recurring revenue model to integrate, track and bill their customers.

The list of features is well beyond the value of the service. The price of the service alone is fantastic since CheddarGetter is PCI compliant… but they provide their customers with a robust application at a fraction of the cost of other competitors.

CheddarGetter is the first “plug and play” subscription management and billing system. Whether you run a high tech SaaS business or a small, service-based business, Cheddar Getter is the perfect way to track and bill your customers. Simply plug in your merchant account credentials, and Cheddar Getter will begin charging your customers immediately. From the CheddarGetter site.

Some of those features include micro-billing, micro-payments, charge aggregation, soft usage limits, usage charges, overage charges, pricing plans, a la carte pricing, add-ons, recurring donations, discounts, one-time credits, limited availability pricing, automated billing, price grandfathering, billing frequency customization… the list goes on and on.

To get started, there are a couple of REST API wrappers pre-written for PHP and Ruby to integrate their system easily with your website, your charity or Software as a Service.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha, Compendium Blogware and many more.

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Hanapin Marketing is hiring three search engine marketing (SEO + PPC) specialists! We’re the publishers of PPC Hero and SEO Boy and are an award-winning and fast-growing search engine marketing company located in Bloomington, Indiana. You’ll work with clients on both search engine optimization and pay per click advertising, helping drive strategy and day-to-day management. We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it’s not required. Apply here: http://www.hanapinmarketing.com/careers_open_positions_sms.aspx

Whether it’s Cyber Monday or the week before Christmas, you need to be set and ready to go with your PPC campaigns in advance. Missing out on extra holiday traffic can be detrimental to your revenue. Here are five things you can do now to prepare for this holiday season.

1. Run keyword reports from last November (2008) through January (2009) to see which keywords converted well last year during the holiday season. More than likely those keywords will perform well again this holiday season. Make sure you bid higher on those particular keywords for the next coming months to take advantage of the additional traffic.
2. Start running promotions early. If you plan on running any promotions like free shipping, gift with purchase, or a discount, start running that promotion in early or late October, or possibly early November. Yes, the economy is still down, but people still have to buy Christmas presents. Like last year, people are looking for the best offer they can find and are willing to spend more time researching many different websites to find the best offer. Check out your competition to be sure you’re promotional offer beats all others.
3. Create a holiday gift finder landing page. It’s true that some people know exactly what they’re looking to buy and will type in very specific, long tail keywords. But there are people who are buying gifts for their neighbors, co-workers, or just people they don’t see very often and have no idea what to get these people. By having a gift finder on your site you’re calling out great gift ideas at great prices. You can even categorize your gift finder by price, gender, age, demographic, and some sites even create categories like ‘for the chef’, or ‘for the pet lover’ and will feature these types of products in that category.
4. Re-activate paused campaigns now. If you have campaigns that are paused during the summer months because they don’t convert well, consider turning them back on for the holiday season. Since so many people are buying even if you get a one-off conversion you may yield a very high ROI.
5. Be ready for ‘Cyber Monday’. Cyber Monday is known as the Monday after ‘Black Friday’. (Black Friday is the day after Thanksgiving, the largest shopping day of the year for brick and mortar.) Cyber Monday is said to generate sales from people who couldn’t find what they were looking for in-store. Make sure you’re keyword bids are set higher for this day over any other day. If you’re going to have a holiday gift finder, have it up and running on your homepage before this day hits. If you’re going to have a special promotion for the holidays, be sure you have it up and running before this day comes. If you don’t take full advantage of Cyber Monday traffic you’re missing out a lot of potential holiday revenue. This day is also known to have really awesome sales and deals online, so if you don’t have any of those, try and talk your client or upper management to at least do a free shipping promotion on orders of $xx.xx to drive up your average order value.

The biggest tip is to make sure you are prepared and not working on your holiday PPC campaigns when it’s too late. Be ready for the traffic, have your keyword bids and budgets set, and monitor your accounts daily so you can make adjustments if necessary. Happy Holidays!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it’s not required. The ideal candidate…

• loves the Internet;
• obsessively makes to do lists;
• possesses a “whatever it takes” attitude;
• feels comfortable talking to a CEO or Joe the plumber; and
• is eager and willing to tackle new experiences and situations.

And, if you also like The Office and Lost, we love you already! Read on!

Hanapin Marketing is an award-winning and fast-growing Internet marketing company, located in Bloomington, Indiana. We have an open position for a Search Marketing Specialist, who will work with clients on both search engine optimization and pay per click advertising. We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it’s not required.

JOB DESCRIPTION

Account Management – You’ll work with 5-10 clients on SEO and/or PPC. Some are short-term consulting arrangements, while a vast majority are long-term engagements. You’ll be responsible for communicating with clients via email, phone, and/or in-person.

Tracking and Goal Setting – You’ll work with your clients to establish goals and to implement tracking for those goals, which can vary greatly in nature: rankings, traffic, leads, sales, and/or revenue.

Research, Analysis, and Problem Solving – You’ll get your hands dirty with website audits, competitive research, keyword research, analysis of web analytics, and much more. Additionally, you’ll research best practice strategies for both SEO and PPC and implement the best tactics to help your clients achieve their goals.

Blogging – More than 20,000 people each month read Hanapin’s blogs. After 6-12 months, you’ll write for our both SEO Boy (www.seoboy.com) and PPC Hero (www.ppchero.com), our blogs that cover the search marketing world.

Marketing and Publicity – All Hanapin employees help grow the company through writing articles for the blogs, making content updates to our corporate website, writing proposals, speaking at conferences and seminars, networking and referring new clients, et. al.

REQUIREMENTS AND QUALIFICATIONS

• Ability to work 40-45 hours on site at our Bloomington offices
• Ability to put in extra time at nights and on weekends
• Minimum of 1-2 years experience in any web-related field (examples include, but aren’t limited to, blogging, email marketing, social media, web analytics, and web development)
• Eagerly willing to tackle unfamiliar problems and research “best practice” solutions
• Innate sense of urgency to complete projects quickly yet thoroughly
• Ability to prioritize tasks and focus on the vital few instead of the trivial many
• Keen critical thinking skills and problem solving abilities
• Excellent oral and written communication skills and demonstrated ability to “think on your feet”
• Can easily toggle between working independently and with others
• Can get along with the other Hanapin team members
• Regularly maintain a blog and/or Twitter account

COMPENSATION AND BENEFITS

• Competitive annual salary, paid every two weeks via direct deposit
• Paid time off for holidays
• Paid vacation
• Summer hours (office closes at 3 pm on Fridays during June, July, and August)
• Simple IRA
• Health, life, vision, and dental insurance
• Use of company laptop plus a second monitor
• Casual dress
• 1 on 1 review with the President and CEO at months 6 and 12 and annually thereafter
• Opportunity for raises every 12 months

HOW TO APPLY

1. Create an email to patrick.east@hanapinmarketing.com *or* apply through the online application process if you found us via an online job board such as Monster.
2. Include a cover letter (this can in the body of the email or if an attachment, send as a PDF), which includes:
   1. A short but sweet bio/intro.
   2. Include two (personal or work related) blogs you read regularly and why.
   3. Where you learned about the job opening.
   4. If you’ve applied for a position here previously, please denote that and also include two examples of areas you’ve improved in or skills you’ve acquired — since the last time you applied — that would make you more valuable to our organization.
3. Include your salary requirements.
4. Attach your resume as a PDF. Please, no Word docs or any format other than a PDF.
5. Apply no later than 5 pm on Friday, October 9, 2009. No phone calls or walk-ins, please.

HOW THE APPLICATION PROCESS WORKS

1. Within one business day of submitting your application, we’ll notify you if you’ve made it to the first round.
2. Due to the number of anticipated applications, we cannot respond to those who don’t make it to the first round.
3. If we select you for the first round, you’ll be notified via email if you do or don’t move on to subsequent rounds.
4. There will be at least four rounds: written questions/answers via email, a reception and information session for candidates who make it to the second round, a one-on-one interview with the President and CEO, and a group interview with the Hanapin team members.
5. While we will accept applications until 5 pm on Friday, October 9, 2009, we’ll begin the first round as soon as we begin receiving applications.

FIVE REASONS TO WORK FOR HANAPIN MARKETING

1. You want to work for a financially stable company that’s growing quickly yet intelligently. Hanapin was founded five years ago, has been profitable since our inception, carries zero debt, and has grown revenues no less than 50% each year. While the rest of the advertising industry has seen revenues decrease by roughly 50% this year, we’ve swum against the stream and are on pace for 50% growth. No bailouts here!
2. You want to work for a firm who is trusted by storied companies. Hanapin boasts over 80 clients worldwide, with many on a monthly retainer. Our clients include three Inc 500 winners, two Fortune 500 companies, and such Indiana brands as Author Solutions, Cook Medical, and French Lick Resort and Casino.
3. You want to work for a firm with proven online experience. We helped increased revenues at AuthorHouse 233% over just 4 years. Clients have started new divisions because they knew we could support their marketing efforts. We’ve taken a firm from $0 to $1.5M in online revenue. We know how to grow businesses using the Internet.
4. You want to work for a firm that’s blazing a trail. Our employees come from proven Indiana companies such as Author Solutions and The Finish Line. Our President and CEO is an adjunct professor at IU, teaching one of the nation’s few courses on search engine marketing. More than 20,000 people each month read our blogs on SEO and PPC. And, our employees routinely speak at Indiana’s premier Internet marketing conferences such as Get Your MBO and Blog Indiana.
5. And, it’s not just us saying this. Hanapin won the 2007 Fuse award for Innovative Business of the Year, sponsored by the Small Business Development Center and inVenture. We were also finalists for the 2008 BKD Indiana Excellence Awards, one of only five companies in the service category, and in February, we were honored with an Inaugural EDGE Award from the state of Indiana.

RELATED KEYWORDS FOR THIS POSITION
search engine optimization, SEO, search engine marketing, SEM, search engine promotion, search engine consulting, pay per click, pay per click advertising, pay per click management, PPC, paid search, Internet marketing, online marketing, web marketing, Google AdWords, Microsoft adCenter, and Yahoo! Search Marketing

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.