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Artist and illustrator Nick Dewar passed away this week. He worked for many different companies from The Atlantic Monthly to Random House, providing insightful illustrations to the interesting words in an article or book. My favorite Nick Dewar work illustrates both my professional and personal philosophy:

Simplicity is the key to successful living.

This is a more professional and eloquent rephrasing of the time tested K.I.S.S. method:

No, not that KISS -

The K.I.S.S. principle – “Keep It Simple, Stupid.”

These are both modern interpretations of Occam’s Razor, which states “entities must not be multiplied beyond necessity,” or more generally, “the simplest strategy tends to be the best one.”

So why am I telling you this? Why am I dragging a 14th Century philosopher, Ace Frehley, and a newly deceased Scotsman onto a blog? Because in our fast-paced, high-tech, always-on society, we forget about trying to solve problems with simple solutions. Too often everyone is looking for a new technology or a new way to solve a problem when we can use simpler solutions that require little cost and provide better long-term benefits.

This philosophy speaks to features of products as well. Just because your product has more features does not mean it will meet the needs of your customers. If you don’t feel confident in your understanding of your customers’ needs, you have a larger, more fundamental problem than which features to implement. You need to better understand your users, your customers, and yourself. Don’t just treat the symptoms. Keep it simple, and find out what is really going on. And remember -

Simplicity is the key to successful living.

Oh, and also remember that KISS is pretty sweet too!

This post was written by Travis Smith

Travis was born and raised in a far off land called Nebraska, and after attending college in Missouri, he completed his MBA and Masters of Social Psychology at Ball State University. Travis has been many things, including a cameraman, tutor, disc jockey, underwriting salesman, barista, a nomadic tourist, librarian, sandwich artist, office manager, researcher, research subject, HR lackey, and project manager, all of which have prepared him for the role of User Experience Analyst. At Tuitive, he is in charge of user research, user testing, user modeling, requirements gathering, and keeping the human in human centered design.

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A social media policy is a company’s first line of defense against risk in social media marketing. Shockingly, only one in three companies has a social media policy in place. While I’m sure that the majority of marketing managers and decision-makers who read Social Media Explorer are ahead of the curve, there’s a good chance your company doesn’t have a written policy.

*UPDATE* – eMarketer published a story and research on companies without social networking policies just hours after we went live with this post. 69% of American companies do not have social networking policies for employees.

Part of the problem is that a social media policy is a misnomer. Your company should have social media policies. It’s not just making rules for who can blog and say they work for you. It’s more than just telling employees what they can and cannot do on company computers. Here’s a list of some social media policies you should consider:

• Employee Code of Conduct for Online Communications
• Employee Code of Conduct for Company Representation in Online Communications
• Employee Blogging Disclosure Policy
• Employee Facebook Usage Policy
• Employee Personal Blog Policy
• Employee Personal Social Network Policy
• Employee Personal Twitter Policy
• Employee LinkedIn Policy
• Corporate Blogging Policy
• Corporate Blog Use Policy
• Corporate Blog Post Approval Process
• Corporate Blog Commenting Policy
• Corporate Facebook Brand Page Usage Policy
• Corporate Facebook Public Comment/Messaging Policy
• Corporate Twitter Account Policy
• Corporate YouTube Policy
• Corporate YouTube Public Comment Policy
• Company Password Policy

While it may seem frivolous to spell out policies for every social network, that’s not quite the point. Different networks have different implications for different companies. YouTube, for instance, is a fertile ground for anonymous commentors and lets-see-if-I-can-say-the-eff-word fodder. If your company or employees have reason to be on YouTube, it might be best to have a policy to prevent any future embarrassment if they’re outed as an employee while behaving like the crowds.

By having written policies for your employees in personal and company use, your customers or audience in their behavior in interacting with your company and processes in place for handling social media content production and user-generated content handling, you mitigate risk and keep your lawyers happy. In my experience, when policies are in place, the “no”s you are used to hearing from legal and compliance suddenly become “yes”es.

While there are several excellent pieces of advice from around the web on what you should include in a policy or how to write your own (see below), I was recently asked to review a product called the Social Media Policies Toolkit offered by Toolkit Cafe. The Toolkit features templates for many of above types of policies. With them, you can either plug your company name in and go, or use as a basis for your policy creation.

Frankly, I was so impressed by the templates, I asked the Toolkit Cafe folks if I could not only recommend their product, but use it and even participate in any affiliate program they might have. You may have noticed their advertisement in my sidebar recently. I do recommend this product and will use it as a basis of policy creation for clients in the future. As always, I recommend the policies be customized and catered to each specific client’s needs, but the bases and best practices are covered with these templates. The kit is available for $149.00.

And yes, I do profit if you purchase after clicking on the ad or the links above. If you wish me to not profit from the recommendation, you can visit http://toolkitcafe.com and purchase free of the affiliation. Regardless, if you’re working on or planning to work on policies for your organization or clients, you should have this tool in your arsenal.

The Toolkit Cafe products (they also offer similar kits for Six Sigma, Budget & Finance, Telecommuting, Windows 7 and IT Governance) are geared toward Information Technology managers and directors, but are wholly useful to other disciplines.

And, as if snooping around my brain to land in this post, Seyfarth Shaw Attorneys emailed me last night to let me know of a webinar they are producing tomorrow, Feb. 4, at 1 p.m. ET, called “Untangling Web 2.0: Understanding The Implications of Social Media In The Workplace.” The webinar is free for the firm’s clients and $100 for non-clients. I plan on attending to see what Seyfarth Shaw labor and employment attorney Devjani Mishra has to say about risk and social media. The webinar is scheduled to include tips for implementing an effective social media policy, best practices for the use of social media to attract and screen job applicants and special consideration for employer-sponsored social media activity.

While I know little about Mrs. Mishra or Seyfarth Shaw and cannot endorse the information they’ll present (I’ve not seen it), the legal perspective will be good to hear. I promise to report back … likely live on Twitter.

Does your company have a written policy? Does it include all or part of the above listing? What challenges did you find writing it? If you haven’t written one yet, what specific company challenges are you concerned about. Share if you can and let’s discuss in the comments.

Related articles by Jason Falls and Zemanta

• Social Media Policies Needn’t Be Draconian. But You Do Need One (Shel Holtz)
• Businesses Need To Formalize Their Social Media Policies (ReadWriteWeb)
• The Need For Corporate Social Media Policies (Sysomos Blog)
• The Other Side Of Social Media Policies: Employees Rights (Mizz Information)
• The Right Way For Media Companies To Create Social Media Policies (MediaShift)
• 3 Great Social Media Policies To Steal From (Mashable)