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Posts Tagged ‘Marketing Team’

If you haven’t already filled out our PPC Hero Readership Survey, please, please, please take a few minutes and do so now.

We are continuously working to improve the blog and need your help in order to do so. Plus, you can be entered to win a free landing page review from the Hanapin Marketing team! If you’d like a shot at winning the review, be sure to fill in the last box of the survey which asks for your email. If you’re the lucky winner, the PPC Hero team will provide an analysis of the well-formatted elements of your landing page, as well as some ideas which could be tested to continually improve PPC conversion rates. Thanks for your participation and as always, thanks for stopping by!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

Today we are drawing for the grand prize winner for our Totally SEM Sweepstakes! This lucky person will receive a free PPC account review or SEO website review from the Hanapin Marketing Team. Nice! The email will be going out to the winner shortly.

Phew! And that does it! The contest is done. Congratulations to all of our winners. Thank you to everyone who entered, who Tweeted, who subscribed to the blogs, and who showed support. You’re all totally awesome. Thanks again!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

Yesterday we drew for the book prizes, and today we’re drawing the software prize winners for our Totally Awesome SEM Sweepstakes give away! Winners will be notified by email about their totally awesome prize!

So, what did these folks win? Good question! This is what we’re giving away:

• 3 free subscriptions to SEO Moz
• 3 free subscriptions to SEO Book
• 2 free subscriptions to ShoeMoney
• 1 free subscription to ClickEquations
• 5 free subscriptions to ClickSweeper
• 3 free subscriptions to Search Monitor
• 1 free subscription to formspring
• 3 free subscriptions to Keyword Discovery

That’s a lot of prizes! The duration for each subscription varies per prize and they’re all awesome! Congratulations to the winners!

TOMORROW we’re drawing for the GRAND PRIZE – a free PPC or SEO review by the Hanapin Marketing Team! There is still time to enter! Go over the contest site now and enter to win!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

Today we are drawing book prize winners for our Totally Awesome SEM Sweepstakes give away! Each of these 100 lucky folks will receive a copy of the SEM book of their choosing! Winner’s will be notified by email with further details and a request for shipping information. Yeah!

TOMORROW we will randomly draw winners for our software prizes! And here’s the best part, if you haven’t entered to win yet… you still can! Just go over to the contest site today and submit your entry!

And on WEDNESDAY we’ll draw the grand prize winner! This lucky individual will receive a free PPC or SEO audit from the Hanapin Marketing team! You can still enter to win!

What are you waiting for? Enter now!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven’t done so, enter now!

Pay per click advertising doesn’t have to be time-consuming, frustrating, or expensive. ClickSweeper is PPC management software that offers the busy professional control and automation in a powerful package. Our cost-effective PPC management software optimizes your ads by cutting click costs, improving ad performance, and saving you valuable time. Its highly customizable bidding options allow you the flexibility to define complex bidding objectives to fit your campaign. ClickSweeper then handles all daily maintenance tasks. Its clear, detailed reports and customized alerts mean that you will always know when–and how–to improve your pay per click ad campaigns. You take action only when you need to; ClickSweeper takes care of the rest.

Going into pay per click advertising without a well-defined strategy can be a pricy mistake to make. ClickSweeper offers four different bidding strategies to choose from: rank-driven, budget-driven, conversion-driven, and keyword ROI driven. Whether your goal is to get as many clicks within a small budget as possible (budget-driven) or to spend smarter on the keywords that convert well (conversion-driven), ClickSweeper can help you make your pay per click marketing a success. After you’ve decided on the right strategy and budget for your business, ClickSweeper updates your keyword bids daily to meet those objectives. Our performance micromanager sends you customized alerts whenever something needs your attention. It can alert you to changes in click through rate, ad spending, conversion rate, return on ad spending, and more.

Writing and evaluating ads – a subject filled with uncertainty and myths – also becomes much easier with ClickSweeper. Our ad editor lists the top most clicked keywords of each adgroup to help you target the right keywords you write or edit an ad. An automated ad copy review system continuously tests your ads against each other and suspends the least successful in each adgroup. Unlike Google’s ad testing feature, which bases its judgment on click-through rate and can actually drive up your costs, ours is based squarely on profitability to you. ClickSweeper uses cold, hard numbers to evaluate your performance and drive up your cold, hard numbers.

ClickSweeper is PPC software that makes paid search advertising the way it should be: fast, easy, and profitable.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven’t done so, enter now!

The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, social media, and shopping engines worldwide.

Hundreds of interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to police affiliate marketers for compliance with affiliate programs, (2) to police trademark use in ad copy, display URLs, and branded keyword sponsors; (3) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies, and (4) to identify and measure brand buzz. To learn more please visit TheSearchMonitor.com.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

In case you haven’t heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we’re going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven’t done so, enter now!

Before we were ClickEquations, we were Commerce360, a full service search marketing agency. Like you, we managed enterprise clients with large brands, like Comcast. We looked at the market to try to find a tool to manage our own clients, but everything we found was sub-par. The tools were built around what was convenient for the search engines, not what real practitioners need.

Haven’t you been frustrated by how long it takes to manage campaigns and how hard it is to get the data you need? Yeah, us too.

That’s why we decided to build ClickEquations – the only tool on the market built for practitioners managing enterprise-sized paid search accounts. Our goal is to completely change the way paid search is measured and managed with one purpose: to make you more money.

We have strong beliefs about how paid search should be managed:

Great Data Is Crucial – If you have the wrong data, you’ll make the wrong decisions. Garbage in, garbage out. That’s why our automated analytics gather search queries (the words a searcher actually types) for every search engine, Impression Share, Quality Score, and minimum first page bid. We even created our own proprietary metrics, ClickShare and ClickVariance. We’re also the only tool on the market that supports all 4 types of revenue attribution (first click, last click, linear and weighted) and calculates all 4 simultaneously.

Managing Paid Search Doesn’t Need to Be Tedious – You know all of those screens you have to jump through to make a campaign change? That’s what we call “workflow”. Frankly, it’s broken today. There are too many steps between what you need to do and complete the tasks. The campaign editing features in ClickEquations cut out and automates many of those steps. We let the computers handle the busy work so you can focus on strategy and optimization.

You Need Control and Visibility – Two things are clear: paid search is becoming more competitive as budgets move online and the search engines are trying to monetize more (just as anyone who uses broad match). Outwitting the competition means you have to move faster and smarter. We built flexible bid management that gives you suggestions or automates bid changes at the keyword or ad group level, so you have precise control over how you spend your money. Our pre-built guidance templates help you quickly find areas of opportunity or loss, so you can optimize faster.

In short: ClickEquations is a complete paid search platform designed specifically to help large advertisers and agencies manage campaigns more profitably in less time. You can control all of your campaigns, accounts and clients quickly and easily with our full suite of paid search tools in one application.

ClickEquations Analyst, a unique Excel plug-in, gives you unlimited customization of sharable reports and dashboards and unprecedented analytics power. It’s included free for every ClickEquations client. You’ll never deal with “reporting Mondays” again.

We have transparent, no hassle pricing with no setup fee and free support. Learn more about ClickEquations, read our paid search blog and follow us on Twitter.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

This morning we’re launching our $16,000 SEM Sweepstakes Giveaway!

What does this mean exactly? This means we’re giving away $16,000 worth of SEM prizes. These prizes include:

• 100 copies of some of the best SEM books around! The topics range from paid search, search engine optimization, and landing page optimization!
• Exclusive access to excellent SEM software. Those who enter may win subscriptions to some of the best SEM management software available!
• One lucky grand prize winner will receive a free PPC account audit or a free SEO website audit from the Hanapin Marketing Team (who write PPC Hero and SEO Boy).

Plus, everyone who enters will receive PPC Hero’s unreleased new publication detailing the team’s experiences, tips, and cautions in inheriting very large PPC accounts, as well as access to the brand new SEO Boy keyword rankability tool!

We’ll draw winners at random starting on October 12, so go to the contest site and enter to win! Best of luck!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

Tell your friends, tell your coworkers, tell your mom (well, if she’s interested in search engine marketing)!

On Monday, September 21, Hanapin Marketing (the company that produces the PPC Hero and SEO Boy blogs) will be announcing an amazingly awesome SEM giveaway contest. We’re giving away $16,000 worth of search engine marketing-related prizes, including:

• A hundred SEO, PPC, and SEM books!
• Free subscriptions to seven exceedingly useful SEM tools and services from some great companies: SEOmoz, SEO Book, ClickSweeper, ShoeMoney, The Search Monitor, FormSpring, Trellian, and ClickEquations!
• Our grand prize- a full PPC account or SEO website review from the Hanapin Marketing team!

Plus, everyone who enters will receive PPC Hero’s unreleased new publication detailing the team’s experiences, tips, and cautions in inheriting very large PPC accounts, as well as access to the brand new SEO Boy keyword rankability tool!

We can’t wait to distribute this SEM wealth to the world, so be sure to look for the contest announcement on both the PPC Hero and SEO Boy sites on Monday, September 21. See you then!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.