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Posts Tagged ‘Mobile Web’

PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, it’s first important to acknowledge that you may get trampled unless you start looking in other places on the web to attract traffic. Erik Whaley at Search Engine Journal points out some effective PPC tips for small business owners. You don’t have to abandon your PPC efforts, just re-think your strategy.

Having a landing page that isn’t relevant to your PPC campaign not only confuses users, it also confuses Google. In addition to matching your landing page message to your PPC campaign, you should also optimize your landing page for relevant keywords that you are buying. Giovanna over at PPC Blog has some tips on making sure your page is structured in the most efficient manner to maximize free traffic and to keep the visitors from making a quick exit.

Sometimes Internet searchers can be a little impatient. We know what we want and we want to find it now. Adding sitelinks to your PPC ads can help improve your CTR and ROI. By adding additional text to your Ads the benefit is two folds. 1. You are able to give searchers more information about your site and possibly your product and 2. Your ad will take up more space, increasing odds that a searcher will see it. Sinead from Redfly put together a great tutorial for adding sitelinks

Mobile web access is here to stay, and while many of us use smart phones to access information on the web, many marketers are not taking advantage of the opportunities available. David Ward at Clickz.com tells us, only about a quarter of marketers surveyed are using social or mobile advertising. The real take away here is that there is a huge opportunity to get to the mobile party first. By ramping up or simply starting your mobile PPC campaigns now you can already be ahead of three quarters of the competition. If you need more proof check out Micheal Martin’s piece. You don’t want to be late to mobile search marketing.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

Mobile Marketing is fast becoming an integral component of many marketing budgets.  Most mobile marketing comes in one of three flavors:

• Mobile Web
• Mobile Applications
• SMS/Text Messaging

Mobile Web and Mobile Applications are generally interactive and have graphic components.  The drawback to both of these is that they are costly to implement and maintain.  Because of this many companies begin their mobile marketing efforts with SMS, which has caused an explosion in the number of SMS vendors.  Some of these vendors are great others not so much and some are just …  So what constitutes a good SMS vendor?  How do I choose an SMS/Text Messaging vendor?

There are three important points to consider when choosing an SMS Vendor:

• Does the vendor deliver messages via shortcode or using sms to email gateways? Any SMS Text messaging vendor worth working with should use a shortcode.  The use of email to sms gateways for mobile marketing violates the carriers terms of service and is generally unreliable.
• Does the vendor have Mobile Marketing Experts on staff These are experts that are not only knowledgeable in the technical requirements of the Mobile Marketing Association guidelines but are also great at helping you deliver content that is appropriate to the medium.  Mobile marketing is a unique channel because of it’s extremely personal nature and the message should be created with this in mind.
• What do the vendors’ customers say about their customer service? – Happy customers are a sign of a good vendor, seems obvious right?

Mobile Marketing is maturing into a robust industry but it is still young and there are many players in the game.  Make sure that you do you homework when deciding on a mobile partner.

Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a click will lead to a phone call.

Tis the season for resolutions, so here are 5 great ideas from Jason Tabeling of Search Engine Watch that will help us all get back to basics, and help make 2010 a fantastic PPC year!

Though short and sweet, this post from ROI Revolution helps us remember the cardinal rules of PPC ad text writing that will help improve your performance.

What would the new year be without predictions? Here are a few things to consider when planning for 2010, if you haven’t already gotten there. Mobile web advertising, what a great idea!

Here’s a nice analysis on the value of tail keywords. While the findings aren’t scientific, it’s nice to be reassured that tail keywords are not a waste of time! This however we already knew.

Selling clients on paid search in this economy is no easy feat. Search Engine Land’s Benny Blum discusses how to best measure PPC results and explains the benefits of PPC marketing. Hopefully, you’ll be armed with the right information the next time you have to convince someone to use paid search.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.