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Posts Tagged ‘Page Critique’

Today’s PPC Hero Landing Page Optimization Podcast will focus on the Business Plan Pro PPC Landing Page, submitted by Nicole. Nicole said in her submission that this page was a redesign of BusinessPlanPro.com. In the initial testing phase, the new page did about 10% better in conversions. However, after implementation the new page showed an overall decrease in conversions, so she switched back to the original page. She would like to know what is wrong with her new page.

With these challenges in mind, our fearless PPC Hero team has provided some tips on solving some of these problems. During our discussion we focused on these areas:

• If Business Plan Pro is the main driving keyword for this site, then the keyword density could be enhanced.
• Opportunities to improve the flow of the landing page.
• Include more features and benefits.

Nicole’s core keywords include: Business Plan Pro, Business Plan Software, Business Plan, Business Planning software, Writing a Business Plan, and Business Plan Template.

or if you want to use another podcasting service, just use this link to add the feed.
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Download MP3 podcast files:
1. PPC Hero Landing Page Optimization Podcast – BusinessPlanPro (14.5 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here are a couple quick snapshots of BusinessPlanPro’s PPC Landing Page and it’s homepage:

Are you interested in having your landing page critiqued by the PPC Hero team? Don’t be shy! We’d love to hear from you. Check out our submission guidelines and send us your information!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

As you may know, we discuss landing pages rather frequently here at PPC Hero. They are a crucial element of your paid search marketing campaign and we feel that your (and our!) landing pages could always be better. Your landing page has the ability to convert at a higher rate, generate more sales, and engage your audience at a deeper level – and we would like to help you with all of these! After all, that’s what superheroes do, right?

We are seeking new submissions to our PPC Hero Landing Page Critique series! “How does it work?” you might ask. It’s simple:

1. Just submit your landing page to us with the pertinent information (see below).
2. We’ll choose a landing page that we feel we can help leap tall buildings in a single bound.We’ll record a podcast where the PPC Hero team has a discussion about your landing page and it will be loaded with helpful tips and insights.
3. And the podcast will be posted to the blog.

And it’s just that easy. What “pertinent information” do you need to include? When submitting your landing page for critique consideration, please include the following:

• Landing Page URL
• Sample PPC advertisement that sends users to your URL
• Top 5-10 keywords that you are targeting for this landing page
• Overall business objective (the goal of the landing page)
• Current challenges you are having with this landing page

Here are the terms and conditions for submitting to the Landing Page Critique:

• The individual who is submitting to the PPC Hero Landing Page Critique podcast has the proper authority to make this decision and provide this information.
• The individual’s company is aware that a landing page critique has been requested and this podcast will be posted publicly to the PPC Hero blog.
• The PPC Hero blog is indexed frequently by the search engines and this podcast may appear within search result pages.

How do you submit? Just go our contact page and submit your information!
This will be a new on-going series so we’re excited to get things kicked off!
We look forward to hearing from you!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughly, and get more users into the conversion funnel.

With these challenges in mind, our fearless PPC Hero team has provide some tips on solving some of these problems. During our discuss we focused on these areas:

• Speaking directly to your audience, and engaging them directly
• If Mr. Steam is the main driving keyword for this site, then the keyword density could be enhanced.
• Opportunities to improve the flow of the homepage.
• Include more features and benefits.

Misty’s core keywords include: mr steam, mr steam generator, mrsteam, and mr steamer.

Download MP3 podcast files:
1. PPC Hero Landing Page Critique Podcast – SteamSaunaBath (15.6 MB, .mp3)

You will need the Adobe Flash Player to listen to the podcasts.

Here is a quick snapshot of SteamSaunaBath’s homepage:

Are you interested in having your landing page critiqued by the PPC Hero team? Don’t be shy! We’d love to hear from you. Check out our submission guidelines and send us your information!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.