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Posts Tagged ‘Page Views’

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

In our most popular May 2010 post, Amber takes the time to bust 36 myths of PPC. Don’t worry too much if you are falling victim to one of these fateful PPC fallacies, we give a little advice along the way to get you back on the right track.

Google Search Funnels not only reveals a much more accurate description of your customers, but also highlights the most efficient elements in your PPC campaigns. However, are you feeling a little overwhelmed by all the report data? No worries, Jen is here to help you sort out the intricate layers of Search Funnel reports.

Don’t forget that there are deals available on the second and third tier search networks. Even for highly competitive keywords, second and third tier search engines can provide very low CPC. While your conversion rate will be lower, the inexpensive CPC will balance out the risk involved.

Google Analytics and other PPC tracking programs provide a wealth of information at your disposal. Erin advises to not wait until it is too late and suggests being proactive with your PPC campaigns. Make small changes early rather than later and use the data trends to identify PPC opportunities for expansion.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Planning on taking the Google Advertising Fundamentals Exam in the near future? Before you take it, check out these tips for passing the Google exam with flying colors.

Google Trends is a great (and free!) tool to help you understand what people are searching for but it can also be used to help improve your PPC campaign. This case study explores the Google Trends tool explaining where to look and how to use it to optimize your campaigns.

Learn how to build custom tracking URLs to track your Yahoo! PPC Campaign in Google Analytics. Follow these step-by-step instructions to make sure you have your tracking set up correctly from the start.

Managing bids at the keyword level is important, although it can be overwhelming. Jessica has put together tips for handing a large amount of keyword bids changes at once to help you be more effective and efficient.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Planning on taking the Google Advertising Fundamentals Exam in the near future? Before you take it, check out these tips for passing the Google exam with flying colors.

Google Trends is a great (and free!) tool to help you understand what people are searching for but it can also be used to help improve your PPC campaign. This case study explores the Google Trends tool explaining where to look and how to use it to optimize your campaigns.

Learn how to build custom tracking URLs to track your Yahoo! PPC Campaign in Google Analytics. Follow these step-by-step instructions to make sure you have your tracking set up correctly from the start.

Managing bids at the keyword level is important, although it can be overwhelming. Jessica has put together tips for handing a large amount of keyword bids changes at once to help you be more effective and efficient.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

Conversion Tracking in Google Adwords

Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The best part is it only takes a snippet of code and few settings to get started!

Using Conversion Tracking

The first step you must take is to set up the conversion that you want to track. You can create up to 100 separate conversions, and you have a variety of action types to choose from:

• Purchases/Sales
• Leads
• Sign-ups
• Views of a Key Page
• Other

You can set up your conversion tracking in 3 simple steps right in the interface:

1. Create a new conversion
   
   • Conversions are created in the interface under the Reports tab, then Conversions.
   • Name your conversion using descriptive terms about what you are tracking, or the conversion page that you are using.
   • You will also need to identify the tracking purpose of your goal, and you will be able to choose from the actions listed above.
2. Fill in the code settings
   
   • Identify the page security level, and choose either HTTP or HTTPS for secure pages.
   • Set a conversion value. (This is an optional and will not affect your reporting in any way.) You can track a variety of values such as dollar amounts or page views. Think of this as the value that the conversion is worth to you, so if you have determined that a customer who signs up for your email list is worth $10, then you would enter that value here. If you want to track a value that is dynamic (like total order value), you will just need to include a qualifier such as “Total_Order” along with your value.
   • Set the appropriate language for your page.
   • Choose your Google Site Stats format. You are responsible for alerting your customers that Google is tracking their actions, so you can choose one of two text formats, or include it in your privacy policy. If you choose to use a Google Site Stats link, you will also be able to customize the background color to match the rest of your site.
3. Add the code to your conversion page(s)
   
   • Once you have entered all of the settings for your tracking code, it will be automatically generated at the bottom of the page.
   • You can either copy and paste the code into your landing page, or email it to your web master. If you copy and paste the code, remember to keep it between the body tags of your page.

Once you have included the code on your conversion page you will be able to see data in the interface. To verify that your goals are being tracked, go back to the conversions page under the Reports tab, and you will see the tracking status. You will also be given a total value of your conversions, which is calculated by multiplying the number of conversions you’ve received from that goal, and multiplying it by the revenue value you set.

If you have a Google Analytics account that is linked with your Adwords account you can import your goal conversions into Adwords, giving you another level of reporting to help you analyze your ROI and optimize your account accordingly. If you import Analytics goals you don’t have to tag any analytics conversion pages with the Adwords conversion tracking code, so that is one less step to worry about.

The ability to see revenue data next to your cost data will help immensely in your efforts to effectively optimize your campaigns. One of the most significant benefits of setting up conversion tracking is that revenue is tracked on a campaign, ad group, URL and keyword level, so you have access to a much more granular view. Knowing if one keyword is more valuable than another will be greatly helpful when you are making decisions about account expansions or deletions.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

If you haven’t taken the leap yet, it might be time to start testing mobile ads within your marketing mix. Jen walks you through the process of how to set up PPC campaigns for Smartphones and WAP phones.

Geotargeting can be extremely useful for small and large businesses alike. Jessica shares a great PPC tool discovery that can help you map out leads and make the geotargeting process just a bit easier.

Image ads are a great way to engage consumers and potentially drive more conversions. Jen provides some tips and tricks to help you successfully set up and manage image ad campaigns.

You can discover some star performers amongst paused keywords in your accounts. Jessica suggests digging into your accounts regularly to conduct a comparative past vs. present performance analysis. You just might find some hidden gems!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

Doug mentioned in a recent post how tight integrations and automation are going to be key for email marketers. We work with Real Estate agents and that’s exactly what they are demanding. A couple things you should know about real estate:

• Real Estate agents aren’t technologists and don’t have an IT department to call up when they need help. They’re entrepreneurs, quickly adopt technologies, and always measure the impact. They’re often very sophisticated marketers – because their income depends on it.
• Real Estate agents work with margins. Every expense made on a new marketing vendor or technology is money out of their profit margin on a home sold. As a result, they’re extremely cautious about the tools they adopt, how simple they are to use, and the impact they make on the sale.

As a result, they’ve driven us to develop around the clock. We now automatically push a “Listing of the day” to our real estate customer’s Facebook wall and Twitter stream. This is one of their own listings and is linked back to a virtual tour that we host for our customer. When we developed the feature, we were unsure of how receptive friends would be to seeing a real estate listing on their wall.

Turns out, very receptive! Many of our agents get comments almost everyday. They are not from the same group of people and sometimes are not the type of comment the buyer might want to hear (like “needing to be cleaned”) but for a real estate agent presence of mind is very important and having an ongoing conversation about their listing keeps them on top.

Our real estate marketing service is now integrated with Twitter, YouTube (we dynamically generate videos from the listing images), and Real Estate Listing Syndication services. The results have been fantastic – our clients have seen about a 25% increase in the number of page views on virtual tours, inbound text and toll free inquiries. This response surprised me somewhat and illustrated very clearly how integrating social media into your marketing efforts (even in a very brick and mortar business) can have a tremendous impact on your brand.

Here’s one of the automated YouTube Real Estate videos:

The best part of this is that the customer is able to do all of it – WordPress, Mobile, Twitter, Facebook, YouTube – all with a single click of the mouse. They don’t have to login to each application independently each time – they can enable the account integration once and then publish automatically. We’ve put together a video that demonstrates the functionality.

This post was written by Adam Small

Adam is the CEO of Connective Mobile, a mobile marketing company that offers mobile marketing solutions and integration. Connective Mobile works with clients in the restaurant/retail, real estate and conferences/events industries.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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You might also find these posts interesting:

• 5 Myths of Social Media (10)
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• Accrisoft Freedom: A Different Kind of CMS (0)
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I wrote another post on how to track multiple authors in WordPress with Google Analytics once before, but got it wrong! Outside the WordPress Loop, you’re unable to capture the author names so the code did not work.

Sorry for the fail.

I’ve done some additional digging and found out how to do it smarter with multiple Google Analytics profiles. (Quite honestly – this is when you come to love professional analytics packages like Webtrends!)

Step 1: Add a Profile to an Existing Domain

The first step is to add an additional profile to your current domain. This is an option that most people aren’t familiar with but works perfectly for this type of scenario.

Step 2: Add an Include Filter to the New Author Profile

You’ll want to only measure page views tracked by authors in this profile, so add a filter for the subdirectory /author/. One note on this – I had to make “that contain” as the operator. Google’s instructions call for a ^ before the folder. In fact, you can’t write an ^ into the field!

Step 3: Add an Exclude Filter to your Primary Profile

You won’t want to actually track all the extra pageviews by author in your original Profile, so add a filter to your original profile to exclude the subdirectory /by-author/.

Step 4: Add a Loop in the Footer Script

Within your existing Google Analytics tracking and below your current trackPageView line, add the following loop in your footer theme file:

<?php if (have_posts()) : while (have_posts()) : the_post(); ?>
var authorTracker = _gat._getTracker("UA-xxxxxxxx-x");
authorTracker._trackPageview("/by-author/<? echo the_author(); ?>");
<?php endwhile; else: ?>
<?php endif; ?>

This will capture all of your tracking, by author, in a second profile for your domain. By excluding this tracking from your primary profile, you don’t add additional unnecessary pageviews. Keep in mind that if you have a home page with 6 posts, you’ll track 6 pageviews with this code – one for each post, tracked by author.

Here’s how the Author Tracking will look in that specific profile:

If you’ve accomplished this in a different way, I’m open to additional ways to track the author information! Since my Adsense revenue is associated with the profile, I can even see which authors are generating the most ad revenue .

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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You might also find these posts interesting:

• WordPress: Track Site Searches with Google Analytics (2)
• Content Science: Turn your Plain Jane links into Killer Contextual Content (3)
• Web 2.0 Information Overload (2)
• WordPress: How to Upload and Insert a PDF (1)
• Restrict Pages in WordPress to Require a Login (4)

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all the details and what this could mean for you.

Tracking your PPC clicks is only one step in the process; there are plenty of other metrics to consider, including conversions. To really gauge your campaign performance look at the data from many sources, including your website analytics.

Yahoo! has added new options and reports for the Yahoo! Network to help optimize your campaign. Amber has reviewed the new features and why you need to check them out for yourself.

There are many reasons to outsource your PPC program, but if you have experts on-staff with website knowledge and experience you may want to think again. Check out the list of benefits to keeping your PPC program in-house.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips.

Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality scores and get the results you want.

Google website optimizer can help test your landing page and we have come up with a list of elements you should consider before even using website optimizer. Make sure you follow the right steps for success by putting together a strategy, including what you want to achieve, so you get the most out of your tests.

We took the ongoing debate head-on and put together our thoughts on PPC versus SEO, and which is the right answer. While SEO can’t completely be ignored, there are benefits a PPC campaign can provide that should not be overlooked.

Everyone has New Year’s resolutions and hopefully you have a few PPC resolutions on your list in addition loosing weight and eating healthier. The New Year has rolled in so if you haven’t revisited your PPC campaign lately, use our 5 PPC Resolutions to get you started.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

ShareThis, the sharing widget of choice for many bloggers, including me, released some information last week that confirms the Tell-A-Friend data we discussed last month. Email is still the sharing mechanism of choice for most web users. In fact, ShareThis’s numbers almost match those from Tell-A-Friend across the board, so we can reasonably conclude the numbers aren’t that affected by the type of tool used.

Tell-A-Friend told us their analysis showed that people shared web content in the following breakdown: Email – 59%; Instant Messenger – 25%; Social Networking – 14% (broken down to 79% of that via Facebook or 11% of the total, 15% via MySpace and just 5% via Twitter).

ShareThis offered up some different methodology but shows the following statistics on shares per channel: Email – 46%; Facebook 33%; other social channels – 15% and Twitter 6%.

My biggest problem with the numbers was that Twitter seems to almost be the share channel of choice these days. The numbers don’t reflect that. But many who share via Twitter are probably more tech-savvy users who don’t use ShareThis or similar buttons, thus accounting for the gap. I have no statistical evidence to back this up, just an educated guess.

What ShareThis’s information does reveal, however, is a bit more insight into what’s done with the share data from those it is shared with. These numbers are revealing in their own right:

Twitter is by far the most effective share channel, with 40% of recipients clicking on the link shared. Facebook (25%) is second. Email effectiveness is last among their four categories at 15%.

But beyond the first click, what ShareThis called how recipients engage with the content shared, Email makes a comeback. Those who do click on email-shared links view 2.95 pages after the click, on average. Facebook shares resulted in 2.76 page views per unique click. Other social network shares saw 1.59 pages per click while Twitter was again last at 1.56.

All of this analysis is still a bit of anecdotal conclusion, but it appears people on Twitter will gladly click your junk, but care less beyond looking at it. If you email someone a link, or pass it on via Facebook, the audience is more apt to read, click through to something else and so on.

As with any information sampling, I would use this information as an FYI and little more. What really makes the difference in these networks isn’t some stat gleaned from a widget. Networks are made of people, not links, gadgets or servers. Understanding your audience on Twitter and how it differs from the one on Facebook is more important than how many people click on a link shared there.

It’s also probably getting more to the reason of why they click and engage more.

Twitter users, for instance, gravitate more toward the here and now attention span. Don’t want to call them ADD, but it’s close. They’ll click, but unless there’s something pretty freakin’ persuasive on that page, they’re done.

Facebook is different, as we’ve recently chronicled by asking Facebook users what they think about Twitter. People there are much less time constrained in their use and mentality. They’ll take more time to read the content, click through to more information. They want to get to know what you’re sharing, not just making mental notes of what it is.

All this is to say that you have to use research and statistics wisely. I love the fact that Tell-A-Friend and ShareThis are sharing this kind of user data with us. It helps make us more intelligent Internet marketers and social media thinkers. But don’t let the data get in the way of understanding your audiences. With any kind of communications, nothing beats that.

You can read more about ShareThis’s research here. Tell-A-Friend’s information is available on SocialTwist’s 2009 Sharing Report blog post.

Related articles by Zemanta

• ‘Share-to-Social’ Email Tools Grow Up (marketingvox.com)
• How to Promote Your Work (chrisbrogan.com)
• Email rules the roost when it comes to sharing on the web ! (trak.in)