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Posts Tagged ‘Page Views’

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips.

Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality scores and get the results you want.

Google website optimizer can help test your landing page and we have come up with a list of elements you should consider before even using website optimizer. Make sure you follow the right steps for success by putting together a strategy, including what you want to achieve, so you get the most out of your tests.

We took the ongoing debate head-on and put together our thoughts on PPC versus SEO, and which is the right answer. While SEO can’t completely be ignored, there are benefits a PPC campaign can provide that should not be overlooked.

Everyone has New Year’s resolutions and hopefully you have a few PPC resolutions on your list in addition loosing weight and eating healthier. The New Year has rolled in so if you haven’t revisited your PPC campaign lately, use our 5 PPC Resolutions to get you started.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

ShareThis, the sharing widget of choice for many bloggers, including me, released some information last week that confirms the Tell-A-Friend data we discussed last month. Email is still the sharing mechanism of choice for most web users. In fact, ShareThis’s numbers almost match those from Tell-A-Friend across the board, so we can reasonably conclude the numbers aren’t that affected by the type of tool used.

Tell-A-Friend told us their analysis showed that people shared web content in the following breakdown: Email – 59%; Instant Messenger – 25%; Social Networking – 14% (broken down to 79% of that via Facebook or 11% of the total, 15% via MySpace and just 5% via Twitter).

ShareThis offered up some different methodology but shows the following statistics on shares per channel: Email – 46%; Facebook 33%; other social channels – 15% and Twitter 6%.

My biggest problem with the numbers was that Twitter seems to almost be the share channel of choice these days. The numbers don’t reflect that. But many who share via Twitter are probably more tech-savvy users who don’t use ShareThis or similar buttons, thus accounting for the gap. I have no statistical evidence to back this up, just an educated guess.

What ShareThis’s information does reveal, however, is a bit more insight into what’s done with the share data from those it is shared with. These numbers are revealing in their own right:

Twitter is by far the most effective share channel, with 40% of recipients clicking on the link shared. Facebook (25%) is second. Email effectiveness is last among their four categories at 15%.

But beyond the first click, what ShareThis called how recipients engage with the content shared, Email makes a comeback. Those who do click on email-shared links view 2.95 pages after the click, on average. Facebook shares resulted in 2.76 page views per unique click. Other social network shares saw 1.59 pages per click while Twitter was again last at 1.56.

All of this analysis is still a bit of anecdotal conclusion, but it appears people on Twitter will gladly click your junk, but care less beyond looking at it. If you email someone a link, or pass it on via Facebook, the audience is more apt to read, click through to something else and so on.

As with any information sampling, I would use this information as an FYI and little more. What really makes the difference in these networks isn’t some stat gleaned from a widget. Networks are made of people, not links, gadgets or servers. Understanding your audience on Twitter and how it differs from the one on Facebook is more important than how many people click on a link shared there.

It’s also probably getting more to the reason of why they click and engage more.

Twitter users, for instance, gravitate more toward the here and now attention span. Don’t want to call them ADD, but it’s close. They’ll click, but unless there’s something pretty freakin’ persuasive on that page, they’re done.

Facebook is different, as we’ve recently chronicled by asking Facebook users what they think about Twitter. People there are much less time constrained in their use and mentality. They’ll take more time to read the content, click through to more information. They want to get to know what you’re sharing, not just making mental notes of what it is.

All this is to say that you have to use research and statistics wisely. I love the fact that Tell-A-Friend and ShareThis are sharing this kind of user data with us. It helps make us more intelligent Internet marketers and social media thinkers. But don’t let the data get in the way of understanding your audiences. With any kind of communications, nothing beats that.

You can read more about ShareThis’s research here. Tell-A-Friend’s information is available on SocialTwist’s 2009 Sharing Report blog post.

Related articles by Zemanta

• ‘Share-to-Social’ Email Tools Grow Up (marketingvox.com)
• How to Promote Your Work (chrisbrogan.com)
• Email rules the roost when it comes to sharing on the web ! (trak.in)

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy!

Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit your paid search success by neglecting to test improvements to your landing pages…Joe will show you how to get started!

The competitive landscape in PPC got a little more interesting last month as Google introduced Comparison Ads- Carrie discusses how the system will work, as well as a few questions that it brings up for different types of PPC advertisers.

You’re already using- I hope you’re already using- the search query reports you can pull in AdWords to eliminate unqualified traffic from being presented with your ads, but you can do it now in adCenter, too- Amber explains how to get adCenter search query data, and what you can do with it!

A million-dollar question: what keeps someone from clicking on your PPC ad? Joe knows we want to know, and explains the process of determining where your ads are going wrong or right to create a solid ad text strategy.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding negative keywords (am I going to exclude relevant queries?!) things can get sticky. Carrie will help you implement negative keywords into your Yahoo accounts fearlessly.

Joe reviewed the new WordStream keyword tool- we can always use more tools to expand our keyword research horizons, and this one is handy- and free!

Do you know about Google Place Pages? If you’re not leveraging your ability to use local business ads, check into this option Amber explains- you’ve likely used Google local search results and Google maps, and your potential customers probably do too.

We all found that view-through column in our AdWords accounts: but do you know what the data means? It can be useful- not for everyone, but for advertisers using AdSense or display ads on content. Amber helps explain what it means!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Amber’s post titled, 5 Tips on Passing the Google Adwords Qualified Professional Exam was our top post in September. She discusses utilizing the learning center, knowing Google Adwords ad text policies, using real world scenarios, knowing how to calculate ROI, and just knowing where things are located in the Adwords interface.
• Joe came in second with his post on the 5 “Hidden” Things that May Be Hurting Your PPC Account. He mentioned that neglected ad text split tests, hidden under performing keywords, irrelevant search queries, and poor converting sites on the content network as things to look out for.
• In third place was Carrie’s post on the 4 Pitfalls of Dynamic Keyword Insertion (DKI). The pitfalls discussed were entering the DKI code incorrectly, misspellings in ad text, using DKI for broad match keywords, and the creation of generic ads.
• The number four spot goes to Amber with her post about adding testimonials to your PPC ads and how it can help increase click-through rates. She gives tips for your ad display settings, tips for testing different messaging and more!
• The final Greatest Hit for September was Carrie’s post titled Praise and Caution for the AdWords Opportunities Tab. This new feature is designed to help advertisers find more cost-effective traffic in their pay-per-click accounts. Carrie felt that, overall, it was pretty effective, but she does go into detail about some things you should be cautious of when using it.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Coming in the number one spot is Carrie’s post highlighting the top 10 reasons why your ads aren’t showing in Google. Check out this insightful post if you have been having this issue in Google.
• Are you looking for a great PPC firm to manage your accounts for you? If so, check out Amber’s post that showcases 10 questions you should ask a potential new PPC management firm.
• Joe suggests kicking off your PPC campaigns performance with a bang! Use these 5 PPC tasks to help start your month off right!
• Promoting a national campaign? If so, you might have asked yourself, “How do you geo target a national PPC campaign?” Carrie’s post answers this post in more detail!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Coming in at the #1 spot is Amber’s post listing 10 easy ways to optimize your PPC landing pages and increase your conversions. She discusses calls to action, minimizing your navigation, and the ever sinister “fold” just to name a few.
• Don’t get cheap on us now! Amber discusses the importance of being wary of your low bids and low budgets. If set too low, this could be the very thing that keeps your ads from showing on Google.
• Are your quality scores suffering? This post focuses on the importance of quality score and how you can improve it with a few ad text changes. Amber delivers an easy, sure fire process for analyzing and testing which ads are winners and which ones to kick to the curb!
• Many advertisers/organizations want to restructure their accounts in AdWords to be more targeted and focused. We think this is great, but move them intelligently! Joe explains how moving your keywords and ads around can effect your quality score in Google AdWords.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• If you’re not using competitive keyword research tools to learn about your competitors’ keywords, you may be missing out on opportunities to expand or further specialize your own keyword list & search engine strategies- and on profit in the process.
• Naturally Bing was big news in June- Andrew describes what, exactly, it may mean for PPC advertisers and how we can ensure that we’re monitoring and managing our accounts correctly in response.
• As Joe says, your keyword list drives your PPC campaign. Those little words determine how many people see your ads! As such of course you need a whole lot of relevant, targeted keywords- and how to discover them? Tools like Google’s Wonder Wheel and the Related Search option can help you find relevant keyword variations you’d never think of on your own.
• A lot of people were perplexed by AdWords’ new conversion tracking metrics- one-per-click, many-per click, what? Joe explains (with examples!) what each means, and how you should be considering each for the purposes of understanding your PPC account’s conversion statistics.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.