How to set up wordpress

Posts Tagged ‘Practical Marketing’

With the Facebook Like button launching, I thought I’d spend some time tonight and integrate it into my WordPress blog. I also integrated it on a Compendium client’s blog, too, tonight.

First step is pretty simple – just add the iframe code to your template pages (index and single). Since your index page can have multiple posts, it’s important to modify the button within your page loop so that the permanent link is properly appended.

<iframe src="http://www.facebook.com/plugins/like.php?href=<?php the_permalink() ?>&amp;layout=button_count&amp;show_faces=true&amp;width=250&amp;action=like&amp;font=trebuchet+ms&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:250px; height:px"></iframe>

I also adjusted the width and then did some CSS to float the button up next to the Tweetmeme button. The reason why these tools are so great is that they don’t require any login, navigation, etc. You simply click the button and you’ve posted the status onto Facebook (or Twitter respectively).

Additionally, you can also put meta data in your blog’s header for Facebook to extract. Here’s how I’ve edited mine:

<?php if(is_single()) { ?>
<meta property="og:title" content="<?php wp_title('','true','right'); ?>"/>
<?php } else { ?>
<meta property="og:title" content="Practical Marketing Advice from Marketing Professionals"/>
<?php } ?>
<meta property="og:image" content="http://images.marketingtechblog.com/mtb_icon.png"/>
<meta property="og:site_name" content="<?php bloginfo('name'); ?>"/>

Eventually, I’m hoping to see someone write a nice plugin to do this. I haven’t tested to see which way is better – the iframe approach or the Facebook JavaScript SDK method. If you’ve identified a nice plugin out there to take care of this, let me know!

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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Technology Blogs are important to the Marketing Technology Blog. When I write about how a specific technology is impacting marketing, it’s often motivated by a technology blog. They typically do a great job in covering the news and opinions about technology, but miss on the practical marketing applications of it.

The big boys are always trying to get the biggest news scoop, the latest gossip, or trying to throw some great post title that grabs everyone’s attention. There’s so much more going on in Technology that you should know about, though. These folks are always on top of it!

Here are 10 Technology Blogs You Didn’t Know About:

What’s Noo – Patric is a good friend and his company educates ‘non-techies’.

Coding Horror – Jeff has priceless advice and his writing is always humorous.

Ken McGuire – Ken covers how technology is changing our every day lives.

But You’re a Girl – there’s a void of female voices in the Tech space. Adria is filling it.

StarterTech – This blog makes technology easier to read.

Technology & Marketing Law Blog – Eric covers all the court cases that impact technologists and marketers alike.

Chip’s Quips – Long-time friend of The Marketing Technology Blog, Chip always clips some of the best news on the net.

2 Sentences or Less – Even shorter than Chip’s posts, friend Bill Dawson keeps ahead of technology and provides some pithy descriptions.

Peanuts to Profits – another friend of the blog, Thor Schrock combines tech and profit on his blog.

Every Joe’s Technology Blog – good friend Jason Bean is a regular on the Every Joe blog.

Sometimes the blogs don’t have that polished look and feel – but the content is always there! Add these blogs to your feed reader and I’m confident you won’t be disappointed.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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If you’ve been a long-time reader of my blog, you’ve probably noticed some changes of recent. I’ve been soliciting the assistance of new bloggers and transforming the blog from my blog to our blog. Today was a huge step forward with that strategy – you’ll now see that The Marketing Technology Blog has a new theme!

The stunning design was developed by one of our very own, Jon Arnold President of Tuitive Group. He did a beautiful job of capturing the essence of the blog. You’ll also notice that the Author’s page is new – listing each of our bloggers as well as a link to their bio page that provides more information about their expertise and business.

I’ll still be the primary blogger at the Blog but you’ll see each of our other bloggers posting 2 or 3 times a month. The goal is to provide our readers with a well-rounded selection of practical marketing advice. Whether you’re a developer working on CSS issues or a CMO trying to decide the next analytics package to invest in – we’ll continue to provide useful information.

There are other Marketing blogs out there (I follow all of them!)… some are for making money online, some are for keeping up with marketing news, others are to sell conference and whitepaper information. Most are very niche or news oriented. Our goal is to be the goto blog for marketers to improve their marketing efforts and obtain a better return on investment for their efforts. We don’t want a day to go by where you don’t leave with additional information to run your business or do your job better! Period.

About our Photographer

Throughout the site, you’ll find stunning photos of our bloggers, provided by Indianapolis photographer Paul D’Andrea from PDA Photography. Paul set up an entire photo shoot with us and Andrew Ball provided us access to a private museum within AT&T. You’ll see that all of our photos have communication equipment behind us – very cool theme!

Lorraine and Jon weren’t able to make the group photo.

What’s Next?

Much more to come! We’ll have a collective Events calendar (as well as our own events!), will be working closely to supply premium content to Smaller Indiana’s Marketing page, and I’m confident our own conferences and workshops will be coming soon!

If you have requests – please click the feedback tab and let us know what you’d like to see or hear more of. As well, we’ve got a nice robust contact form in place where you can contact each of our bloggers individually! The form was built using Formspring, of course!

Masters of Business Online

Indianapolis, IN October 21st

I've been involved with the Masters of Business Online for the last 2 events and it's been a fantastic event. The conference provides an array of speakers that will enhance every segment of your online marketing. You'll walk away with at least one tidbit that will give you a huge return on the small investment for this event!

When: Wednesday, October 21, from 8:30am - 4:30pm

Where: Ritz Charles 12156 N Meridian Street Carmel, IN 46032 (map)

Breakfast and lunch will be provided. Register with this link before September 23rd to get the early bird pricing and a $20 Marketing Technology Blog discount. For more information, see the 2009 MBO website.

PS: I stole this format from Jon Arnold at Tuitive without his okay yesterday! Sorry Jon!