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In a down market, it’s interesting how many companies are ditching traditional media and pushing resources to online. I suppose the success of BMW films on raising brand awareness is going to drive many car manufacturers online, even luxury car manufacturers. Here’s a new Mercedes SLS (Wow!) viral video:

If you don’t see the video, please click through to the Mercedes SLS video. Boy does she purr….I want one.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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• What do Breyers, Doug and King Kong Have in Common? (1)
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I happened across this incredible presentation by M. Jackson Wilkinson on HTML 5 and CSS 3. It’s a comprehensive look at the coming changes to HTML and Cascading Style Sheets. It’s hard to believe that HTML 4 is over 10 years old already!

Browser support for HTML 5 will continue to drive more and more applications online. It appears the days of buying and installing software off of media are quickly becoming a thing of the past. The ability to develop and release incredible designs and applications will become easier… with timelines and resources shrinking.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! From all of the bloggers at The Marketing Technology Blog, we'd like to wish you a Merry Christmas and Happy Holidays! Our present to you... download Doug's eBook on Blogging for SEO at no cost.

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When ShareThis launched, I was excited to remove the list of viral icons I had on the site and replace it with one simple button. The problem is that the button has been a miserable failure on my blog. On posts that have had hundreds of referrals and thousands of mentions across social media sites, ShareThis was used under ten times!

The problem with ShareThis is that it’s not easy for the reader.

Let’s say, for example, the reader wants to share a story they found on Twitter.

1. They mouseover the ShareThis link.
2. They have to click on Twitter.
3. They have to provide a login.
4. They have to provide a password
5. They have to click post.

Too many steps. Far too many steps.

I state that ShareThis is 50% because they pay a lot of attention to the publisher experience and not enough attention to the users’ experience. ShareThis has the potential of being a great application if they do one simple thing – make it easier to share.

Sharebox was a great feature addition – users can now view the items they’ve shared. It’s not enough, though.

As a user, I should be able to login to ShareThis once and set up my social networks once. When I visit another website… I should already be logged into ShareThis so I can simply click a button to pass it to Twitter, Facebook, or another network (much like Tweetmeme does for Twitter). No logging on… no filling in details (unless they’re optional)… just share!

I look forward to seeing how ShareThis evolves in 2010. I’m keeping it here on the blog because it does provide some value. The potential is much, much more though.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! From all of the bloggers at The Marketing Technology Blog, we'd like to wish you a Merry Christmas and Happy Holidays! Our present to you... download Doug's eBook on Blogging for SEO at no cost.

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You might also find these posts interesting:

• Twitter is my New Search Engine… Seriously (4)
• Me, Me, Me and Social Media (4)
• Depending on Marketing in Social Media (3)
• Business Misuse of Social Media Marketing (5)
• StumbleUpon continues to Feed My Blog (3)

…until we close the application period for our search engine marketing (SEO + PPC) position.

Hanapin Marketing (the publisher of SEO Boy and PPC Hero) is looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it’s not required. Apply here!

FIVE REASONS TO WORK FOR HANAPIN MARKETING

1. You want to work for a financially stable company that’s growing quickly yet intelligently. Hanapin was founded five years ago, has been profitable since our inception, carries zero debt, and has grown revenues no less than 50% each year. While the rest of the advertising industry has seen revenues decrease by roughly 50% this year, we’ve swum against the stream and are on pace for 50% growth. No bailouts here!

2. You want to work for a firm who is trusted by storied companies. Hanapin boasts over 80 clients worldwide, with many on a monthly retainer. Our clients include three Inc 500 winners, two Fortune 500 companies, and such Indiana brands as Author Solutions, Cook Medical, and French Lick Resort and Casino.

3. You want to work for a firm with proven online experience. We helped increased revenues at AuthorHouse 233% over just 4 years. Clients have started new divisions because they knew we could support their marketing efforts. We’ve taken a firm from $0 to $1.5M in online revenue. We know how to grow businesses using the Internet.

4. You want to work for a firm that’s blazing a trail. Our employees come from proven Indiana companies such as Author Solutions and The Finish Line. Our President and CEO is an adjunct professor at IU, teaching one of the nation’s few courses on search engine marketing. More than 20,000 people each month read our blogs on SEO and PPC. And, our employees routinely speak at Indiana’s premier Internet marketing conferences such as Get Your MBO and Blog Indiana.

5. And, it’s not just us saying this. Hanapin won the 2007 Fuse award for Innovative Business of the Year, sponsored by the Small Business Development Center and inVenture. We were also finalists for the 2008 BKD Indiana Excellence Awards, one of only five companies in the service category, and in February, we were honored with an Inaugural EDGE Award from the state of Indiana.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2009 Hanapin Marketing, LLC.