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Posts Tagged ‘Seo’

Good friend, Duncan Alney shared this with me today. Let’s hear it for New Dorks…

Heidi, if you’re still looking for me, you can reach me at 317.456.2564…. if I clear out my voicemail box.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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Last April, I did a post about Google Local business. This weekend, I picked up my daughter from her hair appointment. The salon was beautiful and the folks working there were fantastic. The owner asked me what I did for a living and I told him I helped companies with their online marketing.

We were standing at a computer and he shared with me that his point of sales provider also did his website. I asked him to search on Google for “Hair Stylist, Greenwood, IN“. Up popped up a nice map with all of his competition… but no entry for his salon. I walked him through publishing his business on Google Local business and it took all of 10 minutes.

If you’re in the business of selling websites for regional businesses or doing local search engine optimization, how can you leave this out of your strategy? It’s free, it’s at the top of the search results page, and it’s easy to use! Google has even added local status updates to the page.

Even if you’re not a regional business, I would still advise you to use the service. Businesses like to utilize local resources because they’re easier to communicate with, visit, and get support from. Shop local, buy local, search local… and list your business so that you’re found. Bing also has a Local Listings Center

Related articles by Zemanta

• Google Local Adds Status Updates (smtusa.com)
• One Dead Simple Tactic for Better Rankings in Google Local (mt-soft.com.ar)
• Getting Your Small Business Listed on Google Local for Free (powertofightthebigboys.com)
• Google Enhances Local Search With “Nearby” Filter (techcrunch.com)
• The Rise of Google Local Business Listings (blogstorm.co.uk)

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

You might also find these posts interesting:

• You’ll Find Much Better SEO Copywriting Resources Than This (7)
• Local Search is Growing, Are You Even on the Map? (2)
• Bing It On! (4)
• Update a Google Map with Brightkite (3)
• What is your Blog’s RFM? (3)

This is the second time I’ve had the pleasure of speaking with Steven Woods from Eloqua, author of Digital Body Language. At Webtrends Engage conference, Steven did a fantastic job of describing a typical scenario of a purchase made online… and how our data may be failing us.

I can’t stress how important it is to recognize the changes in marketing and sales that are needed to handle the changes that are happening in the buying process. One of the reasons social media has become so important is that we know that decision-making is now happening within and around our network. It’s a disruptive shift that companies must adapt to.

Social media isn’t always a finite measurement… I believe it’s one that can be measured enough to provide a positive return on investment, though. That’s the responsibility of marketing and social media consultants. That return is becoming much greater than what we can accurately measure!

I recognize, even with my clients, that its far more complex… but we start with the very basics and move forward. I don’t typically finish the social media and integration projects I work on – it’s a moving target and we must continue to refine and enhance as demand requires. Get a solid foundation out that incorporates best practices and that can be accurately measured. Then measure, test, and adjust your execution to maximize results.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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• Digital Body Language at The Online Marketing Summit (3)
• Accrisoft Freedom: A Different Kind of CMS (0)
• Harnessing the Power of Social Media – March 16th, Tampa (0)
• The Wicked Lies that Social Media Gurus Weave (34)
• Social Media and Objection Management (1)

New friend, Scott Hoffman of Cliqology, shared an incredible presentation on the simple foundation of so many social media platforms… the status update.

With the assistance of Bit.ly, Scott did an analysis of shortlinks and where they lead to. It may surprise you! This was filmed at Webtrends Engage conference in New Orleans earlier this month… see you next year at Engage in San Francisco!

The two videos Scott shared:

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

You might also find these posts interesting:

• Depending on Marketing in Social Media (3)
• Accrisoft Freedom: A Different Kind of CMS (0)
• Real Estate & Social Media Integration (0)
• Harnessing the Power of Social Media – March 16th, Tampa (0)
• Hello Companies… Anyone Listening? (0)

At the Webtrends Engage Conference from the beginning of this month I did a presentation on measuring Facebook. The talk was a big hit, so Doug asked me to share it on this blog. The first half covers some justification for why Facebook matters to marketers. It’s the last slides that are the real meat of the presentation as it covers the components of Facebook looking at what can be measured, what kind of tools are available to do it, etc.

Some of the highlights to whet your appetite:

• Webtrends is developing the first solution for measuring activity on custom tabs
• Custom tabs and apps are where big brands are spending their microsite dollars
• Apps are the only place on Facebook to get at visitor level data
• Supporting stats for why you should be doing social media marketing, especially in Facebok

I’m planning to expand off of this deck to create a Facebook measurement wiki, so let me know if that would be of interest to you as well as any other feedback. Enjoy!

This post was written by Justin Kistner

In four words or less, I am a “geek with social skills”. I am passionate about the Internet not only because I love technology, but also I think it is the most beautifully disruptive force on the planet and could be the key to our salvation. If you’d like to know more about what I do professionally, check out my work page.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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With software as a service (SaaS) vendors like Compendium, you delegate a subdomain and host your blog on a different subdomain than your website. Commonly, this is accomplished with blog.domain.com and www.domain.com. Typically companies implement a totally separate account in Google Analytics to monitor the blog subdomain. It’s actually not necessary.

Google Analytics will allow you to monitor multiple subdomains within a single profile. To do this, you simply add a line of code to your current Google Analytics script:

<script type="text/javascript">
try{
var pageTracker = _gat._getTracker("UA-xxxxxx-x");
pageTracker._setDomainName(".example.com");
pageTracker._trackPageview();
} catch(err) {}
</script>

You’re not done yet! If you simply do that, you run the issue of identical paths being measured under a single URl in Google. So – if you have index.php on your blog and www subdomains, they’ll both be measured as index.php. That’s not good. As a result, you have to do some fancy advanced filtering in the account!

Login to Google Analytics and click Edit on your Google profile. Scroll down the page where you can add a filter and add an advanced filter with the following settings:

Now your profile should distinguish the subdomain throughout all the Analytics Account.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

You might also find these posts interesting:

• Bounce Rate Definition and Improvement (1)
• Track Multiple Authors with Google Analytics (16)
• Tracking Tab Views in Google Analytics (0)
• 4 Questions to Ask Your Website Visitor (0)
• The Ups and Downs of a Domain Move (7)

The great folks at Webtrends posted videos of the speakers at Webtrends Engage 2010. Here’s the 10 minute sprint I did – B2B Blogging and inbound marketing strategies.

The modified presentation and notes were in my Blogging for Business post last week. Be sure to sign up for Webtrends Engage 2011 in San Francisco.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

You might also find these posts interesting:

• Blogging for Business (1)
• 5 Keys to B2B Blogging (1)
• When Should a Company Dive into Social Media? (5)
• Presentation: Why Your Business Should Be Blogging (1)

Erik Deckers read my mind when he wrote a post on Laughing Stalk about the real ending to Google’s Parisian Love advertisement from the Super Bowl. I had lunch with him today and we decided to add our own twisted, demented ending to the commercial. Without further ado, I present the Parisian Love Affair, avec Part Deux.

And yes… I understand why I’m single.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

You might also find these posts interesting:

• Replace Wordpress Search with Google Custom Search (1)
• Understanding the R in CRM (6)
• Three easy ways to start monitoring your brand online (1)
• Dropping the Super Bowl for Digital Media (1)
• 2010: Filter, Personalize, Optimize (2)

E.g. I want to turn www.mysite.com/category/whatever into www.mysite.com/whatever .
tags: search engine optimization, wp

If you don’t see the What is Social Media video, please click through to the post.

What does social media mean to business?

• Listen – Hear what your customers are saying.
• Learn – Identify your brand advocates and detractors.
• Engage – Interact with communities that are passionate about your brand.
• Protect – Secure your online reputation.

Absolutely love the message from Visible Technologies, What is Social Media?

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

You might also find these posts interesting:

• How NOT To Make New Year’s Resolutions at Work (0)
• Your Brand Should Be On Social Media (4)
• What about the other Social Media ROI? (2)
• 10 Keys to Success for Businesses adopting Social Media (1)
• Depending on Marketing in Social Media (3)