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Here’s a typical example of the ranking stats for competitive keywords for one of our clients:

Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs. Less than 2 months in, and we’re about to get them on page 1. Within 6 months, we’ll really have some great rank for them. With over 20 clients, we absolutely know what it requires to get a site ranked well. One of our major clients is now ranking #1 for 3 of the highest competitive terms in their industry, as well as a handful of other terms that they are on page 1 for and improving.

On-site SEO isn’t a secret. Here’s what we do:

• Make sure analytics is properly installed and that we’re getting good statistics on what the baseline is that we’re working from. We validate the keywords that are driving traffic are actually relevant to the business we’re wanting to do on the site. We also try to incorporate measuring conversions… sometimes the traffic you’re getting isn’t necessarily driving money to your business. It’s important to differentiate the two.
• Do keyword research utilizing Adwords, SEMRush and SpyFu to gain insight into keywords we’re currently ranking for, what we’re not ranking for, and what the competition is ranking for. This will provide terms for us to target. We target terms that we already have ranking for that we know we can push into higher ranking… hopefully #1 ranking.
• Make sure the site’s hierarchy is tuned in to the actual keyword strategy and authority we want it to attain. (example: product categories that we want to rank well are linked to through site navigation or singled out in great links within the home page content). After Google’s most recent algorithm changes, we pushed our clients to ‘flatten’ out there sites so they are broad rather than deep. That means more secondary pages, but keeping third level pages and beyond to a bare minimum.
• Make sure the site has a robots file, sitemaps, and is registered with webmasters from each major search engines so we can monitor how the search engine is finding and indexing the content, as well as pointing out any problems.
• Make sure the site has pages or the blog has posts that speak directly to the keywords or terms that are synonymous (if you do a search on a keyword, look to the bottom of the search engine results page to find the synonymous terms). This means utilizing the keyword at the beginning of page titles, at the beginning of meta descriptions, in headings, in the beginning of content, and within the content of the page (within strong or bold tags).
• Some clients have great authority (meaning that Google ranked them high based on their domain’s history relative to the search terms they were competing for). Others don’t have authority so we have to drive strategies that increase their authority. This is accomplished by ensuring they are linked to from other key domains that rank well for specific keywords or industry segments. This takes a ton of work, it’s where we rely heavily on Slingshot SEO.
• Last… we make sure they continue to get conversions. This sometimes requires optimization techniques, designing calls-to-action, and customizing landing pages. However, we know that rank and traffic don’t mean anything if we’re not actually driving dollars to the business’ bottom line.

Actively pursuing guest blogs, publishing press releases, actively commenting or participating in social sites relevant to the keyword is necessary. This is where search and social media begin to overlap. Promoting your content is becoming key… not just for driving traffic but also for driving links back to your site.

Of course, all of this sounds simple… but it’s not. Having the right tools, understanding how to implement analytics and monitor conversion rates, and being able to decipher all the pieces of data – analytics, webmaster, rankings, keywords, etc. is a difficult juggling act. Our clients pay us to do just that… and we educate them in the process as well.

Some internal guys and even other SEO consultants debate our tactics… but it’s hard to argue when you’re #1.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies. Follow him on Twitter @douglaskarr.

Did you know Douglas Karr's book is coming out in August? You can pre-order Corporate Blogging for Dummies now on Amazon. Check out our new site, Corporate Blogging Tips, to find out what events that we'll be speaking at.

Got an event? Let us know that as well - we're looking forward to going on tour later this year.

Don't forget to follow @corpblogging on Twitter or become a Fan on Facebook!

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Every day, about 200 million people log onto Facebook, spending an average of 14 minutes on the site—adding up to about seven hours per month!

This high number of engaged users represents a huge potential advertising audience for your business. If you choose to tap into this audience, consider following these 10 tips for advertising on Facebook:

1. Familiarize yourself with Facebook’s advertising guidelines. Facebook has very strict requirements for the types of ads you can place on its site. For example, ads can’t contain audio that plays automatically; they can’t contain excessive repetition; and they can’t promote “get rich quick” opportunities. Make sure you adhere to these rules or your ad will be rejected.
2. Make sure your ad text isn’t annoying. Facebook has a feature that neither Google nor Bing has: You can close ads you don’t like. Just click on the gray box at the top right corner of the ad. Facebook will ask you why didn’t like the ad, and you can offer your feedback. If enough people close the ad it won’t be shown anymore. So if you actually want your ad to last beyond a few days or even a few hours, make sure it’s not too pushy.
3. Find a relevant and attractive image for your ad. While ads on the major search engines can’t contain images, Facebook ads allow for one image. When I signed into my Facebook account today, for example, I came across an ad for Caribbean real estate containing a beautiful image of an island surrounded by clear, turquoise water. Be sure to pick an enticing image that highly relates to your product or service. Then you’ll get more qualified clicks.
4. Familiarize yourself with the different ways you can target users. With Facebook, you can target people based on many different factors. You can show your ads to people of a certain age, people in a certain city or country, or people who had a certain college major. You can target single people, Republicans, or employees of a specific company. You can also target people based upon their interests, whether it be snake charming, fly fishing, or cross stitching. Determine your target audience, and then advertise to these people alone.
5. Determine the main purpose of your advertising campaign. Decide whether your main aim is to have users become familiar with your brand, or to generate leads or sales. If it’s the former, then cost per impression advertising is probably the better option. If it’s the latter, then cost per click advertising is likely your better option.
6. If you don’t have a lot of money, don’t spend a lot. You can be a thrifty advertiser with Facebook. According to Facebook’s Help Center, the minimum required daily budget is $1 for both cost per click and cost per impression advertising. The minimum cost per click is 1 cent and the minimum cost per impression is 2 cents. Just keep in mind that if you have a lower budget your ad will be shown less frequently.
7. Use Facebook’s bid estimator to help you set your bid. If you really have no idea what bid amount will get your ad a good amount of exposure, take advantage of this tool. While creating your ad, enter your targeting criteria, and then go through to step 4. The bid estimator will show you the range of bids that are winning auctions among ads like yours.
8. Make the most of the advertising space you’re allotted. Facebook allows 25 characters for the ad’s title, and 135 characters for the ad’s body. While Google also allows 25 characters for its ads’ titles, it only allows 105 characters for the ad’s body (70 for the ad’s text and 35 for the display URL). So take advantage of Facebook’s extra space by including all the information you think will prompt qualified clicks.
9. Monitor your ads’ performance with Facebook’s Ads Manager and Facebook reports. These resources will tell you how many people saw your ads, how many people clicked on them, and your click-through rates. They will also tell you how much you’ve spent, the types of users who have seen your ads, and the types of users who have clicked on your ads. This information shows you which of your ads are successful, and which need improvement. Modify your ad campaign based on this information.
10. Check out this Facebook advertising blog for more tips on good Facebook advertising techniques. It contains common Facebook advertising mistakes, information about new Facebook advertising features, and detailed tutorials for advertising on Facebook. This video, for example, takes you through the steps for building a Facebook ad.

About the Author

Christine Laubenstein is a Marketing Associate at WordStream, a provider of an advanced pay-per-click tool suite, designed to improve the performance of pay-per-click keywords in your AdWords campaign.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

Everyday I assist companies who have no idea how they determined their sponsorship budget, nor how they actually measure the impact of those expenditures on the bottom line. It’s not uncommon. Most marketing departments simply have a line item, called “Sponsorships”. When a regional or industry colleague calls and asks if they’d like to sponsor an event – it’s usually just a matter of whether the audience is relevant and if there’s budget left.

You’re losing money on your sponsorship investment. And you’re letting those companies who are coordinating these events off the hook. Your company can get better exposure, better results, spend less money… and target the exact prospects you’re seeking.

Here are 10 questions to help you evaluate your next sponsorship opportunity:

1. What are the outcomes of the sponsorship that are going to matter to your organization? Don’t be fooled by stats and things that are easy to measure.
2. What are the benchmarks of previous sponsorships opportunities that you’ve acquired? What are your goals with respect to them? Be sure they’re as specific as possible (“200 leads from women aged 30-55″).
3. What is the return on each of those goals that are reached? How do they compare with your organization’s priorities?
4. Do those objectives align with core drivers of your business.
5. What metrics do you apply to other marketing mediums that can be applied to your sponsorship? (ie. close ratios, lead time, etc.)
6. What are the emotional and behavioral states of the prospects you’ll be reaching? It’s not enough to understand their demographics – you need to ensure the intent is there as well.
7. Utilizing primary research, are organizations going to be present that will drive business to you through their audience? Or are you just getting banner space on a website?
8. How much money are you saving through your sponsorship? If you’re acquiring customers through sponsorships, you can save money by reducing sales travel and entertainment expenses that are typically associated with nurturing leads.
9. How much of your customer base would be impacted by your sponsorship? How much of the sponsorship’s target would be interested in your products and services? If it’s 20%, you’re on the right track.
10. How are you going to capture data? Capture data and then use the data to engage in meaningful conversations with your audience post-sponsorship.

If you’re a company who offers sponsorships, can you help answer these questions? By ensuring that your sponsors get a positive return on their sponsorship investment not only can you sleep easier – you can better evaluate the value of your sponsorship opportunities. Many companies underestimate their sponsorship by focusing on how many sponsor dollars they need rather than evaluating the value of their audience on sponsors!

This list was inspired by IEG’s 10 Factors Critical to Sponsorship.

This post was written by Julie Grice

Julie is the founder and CEO of Smart Sponsorship, a marketing firm specializing in assisting businesses to maximize their return on investment on sponsorship expenditures. Smart Sponsorship also assists companies build and price comprehensive sponsorship solutions to maximize revenue and impact for their customers.

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OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities.

With the cost of acquiring a new customer at six to seven times that of retaining an existing one, the imperative for brands to tune into input from engaged consumers has never been greater,” said Rand Nickerson, CEO of OpinionLab. “While Web analytics provide crucial insight into what visitors do online, streaming VOC data reveals why those users behave the way they do. With the expansion of our proven integration tools to include multivariate and A/B testing platforms such as Omniture Test&Target, brands can now layer page-specific customer insight over analytics test results. Aside from identifying successes or problem areas more efficiently, companies are able to leverage key learnings across their entire Web site or organization, exponentially increasing the ROI of every test performed.

For example, if your analytics data reveals a sudden spike in page bounce rate, you can integrate customer-comment reports to learn why people are leaving. Or, if you receive an alert indicating that many page visitors are making negative comments, you can click once to view each user’s analytics data or session playback.

The analytics integration currently works with WebTrends, TeaLeaf, Google Analytics, Omniture, CoreMetrics and others.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

Cristi Landy, Volt’s product manager, told me technology bloggers and influencers were logical outreach targets for them because of the innovative technology in the Volt. The car not only features a mostly electric engine that can go up to 40 miles without using gas, complete with the pick-up, torque and handling you’re used to from a gas-powered vehicle, but is tech and gadget heavy. The car will have a smart phone app that enables you to lock, unlock, heat, cool, check charge status and more from wherever you are. For folks like Robert Scoble, Guy Kawasaki and Leo Laporte, who all write about technology and have large audiences, the outreach targeting was spot on.

What Chevy did for these influencers is invite them to test drive the car and experience the power first hand. The only thing they had to agree to was be interviewed for Chevy’s content after. There was no commitment to produce content about the car in the arrangement. Just test it, tell us what you think and you’re done. Chevy would produce all the content they wanted. Anything that Scoble, Kawasaki, Laporte or even I produced was gravy.

SME-TV: Robert Scoble, Guy Kawasaki & Jason Falls test drive the Chevy Volt from Jason Falls on Vimeo.

What Chevy did was give influencers in a relevant target an exclusive opportunity. The Volt isn’t on the market yet and not everyone can test drive one. They allowed us to take all the pictures, video and ask all the questions we wanted. There were no complex legal issues, trademark talks or even proprietary information non-disclosures. Just drive it, tell us what you think and thanks for coming. The individuals they chose are naturally going to produce content, even if it’s just a Tweet about the car. Certainly Chevy would love it if all the people they targeted blogged about their experience, but they’ll take what they get and be happy with it.

Perhaps more importantly, the audiences that are inspired and excited about new technologies will get a glimpse from their favorite source for tech-related information.

The point here is to keep in mind that your brand or client may find unusually productive niches of authorship in peripheral verticals to your core. Chevy didn’t target auto bloggers with this effort. (I’m sure they did separately, but they got involved in South by Southwest for non-auto bloggers.) If you’re a spirits brand, the spirit and cocktail bloggers are your core but radiating from those on your list should be the food, night life and lifestyle bloggers.

It’s not hard to think a little outside the box from your core media list but you’d be surprised how few do it. Just a reminder that even a social media and PR blogger might find something interesting in your electric car.

Dislcosure: Chevy’s arrangements at South by Southwest included transporting me to and from the mall where the road course was set up. They also extended an unrelated dinner invitation (which I accepted) to join several other bloggers and notables from the social media space including David Meerman Scott, Peter Shankman, Valeria Maltoni, C.C. Chapman, Liz Strauss and more. Chevy bought. Otherwise, I received no payment or promise for writing this. In fact, because I don’t focus on tech specifically, the Chevy folks didn’t really expect me to write about it.

Related articles by Zemanta

• Cadillac Converj Is GM’s Other Electric Car Competitor To The Chevy Volt (crenk.com)
• First real Chevy Volt battery rolls off assembly line (dvice.com)
• Is The Chevy Volt Right For You? (treehugger.com)
• Behind the wheel of the Chevy Volt (news.cnet.com)

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to media outlets in a specific geographic boundary or target — are the lifeblood of publicity. The PR 2.0 world kinda forgot about that. Thankfully, readMedia has a solution that serves the local press release target, serves up web and social media-friendly release tools and helps clients appear in online news aggregators like Google News, all for a reasonable price.

In a nutshell, a readMedia customer signs up for a low subscription price (more in a moment), selects the geographic region they are targeting, calls out the media offered from a readMedia-curated database, adds any they see fit to add, enters the press release in the system and the distribution is done. Releases are emailed (or faxed based on the media outlet’s preference … yes, some people apparently still fax) posted to the online news aggregation services and placed in an online newsroom. From there, media can embed the releases using an iFrame mechanism (see below for an example) and grab multimedia or other assets the customer makes available.

The client can then grab a widget of their own release headlines to use on their Facebook page, blog or website, embed the releases wherever they like or share across several social networks. The service is not yet set up to, nor meant to, replace your own website or even media page/news room, but gives you the tools to dress your website up with a newsroom feed and share mechanisms.

Now, I’m sure a few of you who are all social media’d up are saying, “Well, isn’t that what PitchEngine is?” No. PitchEngine doesn’t have a media database attached to it. (Although I caught wind they were announcing one today.) As of Friday on PitchEngine, you build a social media press release. Driving people to it is up to you (though they certainly have a community of readers and social tools baked in as well.) And even if PitchEngine adds a media database back-end to their offering, it won’t likely be built to be hyper-local in focus.

readMedia’s front page sells the service as good for State Agencies, Local Governments or Schools. But it’s as appropriate for local or regional businesses as it is for these type organizations. Still, as a former college public relations director, I can see how this can be mighty useful. (And that’s without the hometown press release program they have … more in a moment.)

I logged in to test the service and picked the Lexington, Ky. metro area, my former primary market when PR director at Georgetown College many moons ago. Turns out to use the readMedia service for that market, I only have to pay $29.00 per month for up to 50 contacts. The maximum fee would be $49.00 per month for 250 contacts and five user accounts. The per DMA, volume pricing automatically makes a cool, Web 2.0 PR service affordable for smaller market businesses.

When I reviewed the media list, I was impressed. They had all the main players, many hometown weeklies in outlying towns like Nicholasville and Winchester and even several local radio stations with news departments. For a company that doesn’t use a large media database company but rather builds and curates the lists themselves (with the help of client feedback, of course) readMedia impressed me.

I got hold of a client’s newsroom as well. The Nathan Littauer Hostpital “news room” is really just a list of release headlines. They have more graphically-driven information positioned on their website and use readMedia as a media utility. All readMedia “news rooms” are like this now, but they tell me a more designed, customizable presentation is on the way soon. Littauer’s most recent news, a story of a citation as being a progressive facility for energy conservation from Thursday, came up (as of Friday) as the top Google News result for “hospital energy conservation,” so the news postings are working well.

The embed-offering of the release is even strong because it’s branded, but in subtle fashion, making it easy to use on any website or blog with little awkwardness in design.

And since everything is digitally-driven, they deliver a nice analytics report that tells you how many folks view, embed and share your news, plus where your stats rank against other releases in their system, etc.

So for local-based media relations efforts, readMedia is the real deal. Smart, easy to use, reliable database service that can be customized to your liking as well, all with smart Web 2.0 tools.

And then I looked at their offering for schools. Sure, this type of approach isn’t going to resonate with everyone, but not only are there tens of thousands of education public relations professionals in the U.S. alone, but in certain instances, this could apply beyond education.

readMedia’s pricing for schools is based on your student enrollment and geared toward hometown releases, a program that allows colleges to send press releases to the local newspapers of all their students (for Dean’s List announcements, etc.) regardless of geographic centricity to the institution. A college with a class size of 2,500 can run a hometown release program using readMedia for just $39.00 per month. I would have paid 10 times that amount when I was having to send 800 hometown press releases out each semester at Georgetown.

As you can tell, I really dig readMedia and what they offer. For the price and the service, I don’t know of anyone offering something comparable. The service’s focus on local press release distribution sets them apart. As one readMedia client told Amy Mengel, readMedia’s new inbound marketing director, using the big media database companies for local press release services is like using a 747 to cross the street. readMedia is a targeted service for people who need it. And well worth checking out.

Now, it would be remiss of me to not disclaim the hell out of this review. Press releases are a piece of your public relations arsenal. They should never be sent to media members who do not ask for them, in my opinion. Releases are tools for more information after the reporter has said, “Yes, I’m interested.” Blasting releases to your list should only happen when you have culled that list to ensure the media members on it write about the topic your release covers, their audience is potentially interested in the subject and they know and approve of you putting them on a distribution list.

(I’ll pause while some PR people curse me a few times.)

A press release is not a pitching mechanism. Your personal outreach to the media outlet is. Pitch first. Release if requested. Follow that framework and you’ll see better results.

And if you’re focused on local press release distribution, readMedia can help you get them, too.

Local search might be a great way to boost your clients’ campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot.

Get your Google click to call deal while you can! Search Engine Watch has a useful post this week on Mobile PPCall and Click to Call Pricing. Not only does the article explain the significance of the click to call feature but it also includes a hint from Google to take advantage of the current pricing.

What you put on your landing page is key to your PPC success. Search Engine Land recommends one more way to boost your conversions through cross-selling. Although you may not be an ecommerce company, the general concept and tips can be applied to any PPC program.

Now that the Yahoo! and Bing partnership is official, and it will mean big changes for PPC advertisers. Though we will all have time to prepare, we need to start preparing our strategy adjustments sooner rather than later, and this Clix post gives us a few ideas about what changes we will be adapting to.

Setting up campaigns for regional targeting is a great way to boost relevant traffic to your site. The question, as Search Engine Land’s Debra Northart points out, is just how narrow should your geo-targeting be? This post gives you some ideas on what to consider when you’re planning out how to geo-target.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

I worked with a major consumer product goods company once that insisted that a particular product it offered was to be marketed to men. New to the fold and not afraid to ask the obvious question, I said, “Why not women?”

All the market research in the world told them women didn’t like their product. All my personal experience told me they never asked an important audience: women.

It’s easy to assume we know our audiences. It’s easy to take the charts and graphs the big research companies give us and say, “Okay, we know who to target. We know what they want.”

So, you think you know your audience. Did you know that if you want to market to women today you have a better chance of reaching them via television by advertising on sporting events rather than soap operas?

You have three opportunities to guide your thinking in marketing and social media and none of them alone are 100 percent effective. You can assume. You can conduct market research. You can ask.

Which one are you doing? Which ones should you be? The comments, as always, are yours.

There are many in the social media world out there that judge a blog’s success by metrics of engagement such as comments. I don’t. There is no correlation between this blog’s success and the number of comments on it. I do believe that comments can impact a blog – but because it’s not something you can directly control I don’t pay attention to it.

If I wanted comments, I’d write link baiting headlines, controversial content and snarky blog posts. This, in turn, would lose my core audience and target the wrong people.

Three business blogging conversion metrics I pay attention to:

• Search Engine Results Page Conversions – Many experts focus on how much search engine traffic you received… but not how much traffic you lost. If you write flat post titles and your meta data isn’t compelling, you may make the top of the search engine rankings but people may not be clicking your link. Write post titles that convert traffic and ensure your meta descriptions are packed with keywords and a great reason to click through! Utilize Google Webmasters to analyze these results.
• Call To Action Conversions – First time visitors are landing on your blog and either leaving or looking to do business with you. Are you providing a path for them to engage with your company? Do you have a prominent contact form and link? Are your address and phone number clearly identified? Do you have compelling Calls To Action that visitors are clicking on?
• Landing Page Conversions – After your visitors are clicking on your Call To Action, are they landing on a page that makes them convert? Is your landing page clean and void of unnecessary navigation, links, and other content that aren’t driving the sale?

Your prospects have to convert at each step of the way in order for you to acquire them as a customer. You must attract their click on the search engine results page (SERP), you must provide them relevant content to gain their trust and compel them to dig deeper, you must provide them a path to engagement – like a compelling call to action (CTA) and you must provide them with a means of contacting you – like a well-designed, optimized landing page.

Compendium Executes on these Best Practices!

1. First: The search engine result for Calculating Business Blogging ROI, Compendium has the second spot and is well written – sure to attract some traffic!
   
   Note: You’ll notice that Compendium has the second result for the search and not the first result. If the page title had Compendium Blogware at the end of the title rather than the beginning, the date and author info were dropped, and the meta description had more compelling language, they might even be able to squeeze out the top ranking result. (It is great that the meta description starts with the keyword, though!) Those changes could double or triple their conversions from this search engine results page.
2. Second: It’s a nice concise post that directs attention to two additional resources to calculate the Return On Investment. This is a solid, relevant post, though!
   
   Note: One way of improving this may have been to actually provide a third resource – the actual call to action to the ROI Toolkit.
3. Third: The call to action is absolutely beautiful and relevant to the copy on the page, and is a clear path to find additional information!
   
4. Fourth: The landing page is absolutely flawless – providing supportive, compelling content, a short form to collect contact information for the sales team, and even some prequalifying questions to get a feeling for the prospects budget and sense of urgency.

The marketing team at Compendium is incredible at fully leveraging their own tool. I know for a fact that Compendium gathers more leads via search results and their own blog than any other source. No doubt it’s because of the fantastic work they do at testing, retesting and optimizing their conversion path. Well done!

Full Disclosure… I own shares and helped start Compendium Blogware (thank goodness they didn’t go with my logo!)

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

Thanks for subscribing! download Doug's eBook on Blogging for SEO on us!

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I’ve found a few that werent acceptable…..My theme needs to be girly because my target is females….Im willing to pay for my theme so if you know of any please let me know