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Keyword research can be time consuming, especially when you have been working on an account for a while and have thousands and thousands of keywords already. It may feel like you are trying to find a needle in a haystack to come up with new keywords you haven’t tried. If you find yourself stuck, dig into your Google AdWords account to explore new suggestions you may not have thought of.

The first area to check into when you get stuck is the Opportunities tab at the top of your AdWords account. Every couple of weeks, Google automatically scans your account and provides suggestions for optimization. There are ideas for bid or budget changes as well as keywords to consider adding.

Keyword suggestions are organized by ad group – so if you have one area of your account that needs some expansion you can focus there first. Just a word of caution if you have a lot of campaigns or ad groups that are similar, the placement for the new keyword might be correct but double check as it may fit better in a different ad group.

To get started, click on one of the ad group suggestions and you will see a list of the keywords, estimated monthly searches and competition. If you choose to add one of the keywords, select the check box next to the keywords and choose “Apply now” at the bottom. The keywords will automatically be added into the account without any additional steps. Don’t forget though, if you use custom keyword URLs, you will need to go back and add these in.

If the campaign or ad group for the suggested keyword doesn’t quite align with where you want it, you will need to manually add the keyword. Google allows you the option to export the keyword suggestions as a csv file so it is easy to change the ad group or campaign and upload through AdWords editor. Once you view the suggestions whether you take action on them or not, Google will delete the suggestions to make room for others. Make sure you get all of the information you want out of the suggestions before closing out of it.

If you don’t find enough keywords in the opportunities tab, there is a second area in Google AdWords to help you with keyword expansion. In every account, you will have a few keywords that perform really well. Whether you are looking at clicks, conversions or cost per conversion, you can use these best-performing keywords to expand your list.

Within your AdWords account, select the Keywords tab and then sort your keywords by either conversions, clicks or how ever you gauge performance. You want to make sure you have the best performing keywords listed at the top. Select the check boxes to the left of your best performing keywords, then choose “See Search Terms…” and “selected” from the drop down.

Using your best performers as a guide, Google will then provide you with a list of the keywords or phrases people used when they received your ad. These are only the search queries where people clicked on one of your ads, not all searches, but it can help give you an idea of what people were looking for when they found you.

Similar to the opportunities tab, Google assigns a campaign and ad group to each of the search queries and provides data on clicks, conversions, cost, etc. as if it was a keyword already in your account. You again have the opportunity to easily add the term by selecting the check box to the left of the keyword and then selecting the “Add as keyword” button at the top. If you notice a search term that you would rather not appear for, you can also add the keyword as a negative.

Although there are many resources out there for keyword expansion, the AdWords tools make it a little easier by allowing you to add the keywords without taking additional steps. Next time you hit a wall when expanding your keyword list, take a few minutes to check out these tools. You might be surprised how easy it is once you have a few suggestions to get you started.

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

I use WordPress for a blog hosted on my own site, and it is saying it needs to be updated. I’m afraid that if I upload the new version to my site, it will erase my previous posts.
Also, would I have to uninstall the previous version from the server before uploading the updated version?
Sorry, new to this and not sure what to do.

Ok i created a wordpress theme using Artisteer and save it to my computer
then i went and created an account at wordpress.com im new to wordpress so i dont know if they allow doing this, so i want to know how can i upload my theme to my wordpress blog… please

I am getting these gray borders around any pics that I upload to my posts. Anyone know how to get rid of them? I’m using Wordpress 2.6. Help! My blog is at www.gocaptus.com/blog to see the annoying borders yourself. Thanks in advance.

You may include a third party add on to your blog using a html/javascript widget (page element) available on the
Template | Page Elements | [Add Page Element] (link)http://theedifier.com/blogging-blogger/

I have the template files in a zip folder and am stuck beyond that. I don’t know where to go on Wordpress to paste the code and upload the new template. Thanks for any and all advice!

It doesnt accept the file type It only accepts these files. jpg, jpeg, png, gif, pdf, doc, ppt, odt. It doesnt accept bmp file type Is there a way to make it accept that file type? I know heatblast 227 does it and so does watex. I dont know how they do it.
Please help!

When I try to add an image to a post a button appears saying “choose files to upload” but when I click it nothing happens. Unfortunately I cannot upgrade as I do not have the FTP details.

Today, I received an invitation to test out Flowtown. Flowtown is a new application that allows you to upload your email subscriber list and append social media to the list. I tested it with my email list and it worked flawlessly.

As companies continue to adopt social media, tools like Flowtown will come in handy to synchronize their following outside of email and into other social applications and networks.

Click through to the video of how Flowtown works if you don’t see it in your feed or email.

Pricing is 5 cents a record and there are some limits on the number of emails you can send. I’m impressed with quality of the service as well as the accuracy. They already have a Mailchimp integration so I was able to import my subscribers directly from an existing subscriber list within Mailchimp. Pretty nice feature!

The application updated over half of my records and appended Twitter, Facebook, MySpace, LinkedIn, Flickr, StumbleUpon and Amazon accounts where it identified a match. It took approximately 2 seconds per record and the system emailed me when it was completed. I tested about 20 of the appends and didn’t find any issues with them.

What I don’t like is that I can’t export the appended data (or that’s how it appears, anyways). If I bought it, I should be able to export it and just not view it. I’d love to use a system like this and push the data to another Email Marketing Platform. This would allow enterprise clients to upload a delta file of the customers they don’t have data for and manage the email in an external system where they’re storing many more data attributes.

As well, paying for every record is a bit risky if you have a crappy email list. With the past data append providers I’ve worked with, there was typically a base cost and a price per successfully appended record.

Still some pretty cool stuff – looking forward to seeing how their pricing evolves and if they’ll offer an API. There are more services and applications like this popping up – Rapleaf is one that I recently discovered. You can sign up at no cost at Rapleaf and see your own profile… it’s a bit scary, they identified me accurately across 22 different social networks and applications and even identified old email addresses that I had used! Rapleaf also allows you to opt-out of their database, a very very nice feature.

This post was written by Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in social media, blogging and search engine optimization. Their clients include Webtrends, ChaCha and many more.

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If your using wordpress.com, your screwed, get your own hosting and domain, its better in the long run.
If you are using the wordpress script from wordpress.org, download a theme, extract, upload via ftp to the themes directory. (universal with almost all cms)